Then we'll move onto 'Crafting your autoresponder messages...
It doesn't have to end here...
...because ListWire users enjoy extended and more detailed information on how al this can be put into practise. There's no theory, just solid practical instruction on using ListWire
autoresponders to actual y achieve the things we’ve set out in this report.
Checkout the Listwire FREE Autoresponder
OK, let's wrap up this section...
We'll start with a real-world example of how a fol ow-up system can create a powerful passive
income stream for you. Here's a day-by-day blueprint that you can use to do it.
Day 1
A visitor finds your web site on a search engine and clicks through to the sales letter on your
site. They are interested but not ready to make a purchase yet.
Remember: This describes over *95%* of people who wil visit your web site, and these are
people that you're paying to get there.
As they begin to leave your web site a box pops up offering a free gift if they wil answer three
simple questions. The 'survey technique' is used by a great many successful marketers. They
answer the questions and enter your fol ow-up system.
The questions they answered reveal that the reason they didn't buy today is that they are not
yet persuaded that your product is right for them.
Astute marketer that you are, they go into your 'need more proof' auto-responder. You have
systems in place for people who answer your three questions in a particular manner, al owing
you to tailor the fol ow up to those who are price-sensitive, just not sure, etc.
In seconds your visitor receives an email addressed to her name, thanking her for stopping
by. This is sent as soon as she finishes the survey (it's cal ed an immediate message in
Listwire) and is actual y the first in a series of fol ow-up emails you're going to send.
OK, they're impressed but stil not ready to buy. So...
Day 3
They receive the 2nd message in your series. Short and tasteful, you include a brief
testimonial from a successful customer and let them know they can write to you if they have
any questions. Your visitor begin to see that your proposition is real and that there is
someone there who values their business.
Day 6
They receive message 3 in your series. You tel them that you want their business and list the
benefits of your product, after-sale service and guarantee.
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Day 10
They receive message 4 in your series, which gives them even more reasons to buy
(benefits, not features), along with three more testimonials from satisfied customers. The
testimonials explain exactly how much time (in hours/days/weeks) was saved or how much
money (in dol ars and cents) was made from using your product. Your backing up your claims
with proof.
Day 12
They receive message 5, offering them an incentive if they buy within the next 24 hours.
On day 13 they place their order!
Now, the autoResponder removes them from the 'sales' auto-responder and puts them in
your 'customer' fol ow-up system.
Over the next year they receive an average of one message per week and buy four additional
products! Your one-time sceptic is now one of your best customers.
Best of al , this was al accomplished without you lifting a finger. It was done by your
*automated* fol ow-up system while you worked, slept, played...
...all powered by an autoresponder!
Automation is the key to success on the Internet, because this is a numbers game and
Listwire more than any other product on the market, wil help you achieve that success in
record time.
Beyond simple automation, ListWire FREE autoresponders give you: Built-in HTML Editor
Create great looking emails with our built-in HTML editor. Upload and manage the graphics
used in your emails. Upload graphics, flash movies etc. for use in your emails.
100% Deliverability
With ListWire you can guarantee 100% deliverability of your important messages by using the RSS delivery system.
All formats supported
Whether you want to send your email autoresponder in a quick and simple plain text email, a
beautiful y designed HTML email or a Multi-part email incorporating HTML and Plain Text the
choice is yours with the ListWire FREE e-Mail Marketing Autoresponders.
Total Personalization
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With an amazing amount of possible personalization fields you can customize your emails
with details from your business profile, subscriber record, custom subscriber fields and a
number of extra fields including time and date formats of subscription, autoresponder details.
More Power and Flexibility
ListWire Free autoresponder accepts subscriptions, automatical y fol ow up, and manages al your email marketing campaigns 24 x 7, whether you’re online or not.
You wil have al the tools you need to run highly effective, permission-based email marketing
campaigns, right from your own back office area.
Power with control
ListWire al ows you to create an unlimited number of autoresponders, each with an unlimited number of fol ow-up messages. If you need to get your message delivered in a hurry then the
powerful one off broadcast facility lets you send a campaign quickly and easily.
Autoresponders work for you al day, and al night - never missing a subscriber or fol ow-up
deadline.
Marketing Optimization
Autoresponders al ow you to maximize the effectiveness of your marketing spend by al owing
you to measure which of your ads pul ed the most subscribers. They automatical y tracks
where your subscriptions come from and can show custom confirmation pages depending on
subscription source.
Able to handle the load
ListWire FREE autoresponders have a number of features which help ensure that the load on the web site never exceeds its capacity. This is important as a lot of other email
autoresponder systems wil try to send more emails than the server can handle and the result
of this is that the web site may become unavailable, go very slow or potential y bring the
whole system to a halt.
Data Security and Integrity
Your data is held in your back office area giving ful access when you need it.
And much, much more!
We personal y use the ListWire FREE autoresponder and can recommend it without hesitation.
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Other Options:
There are of course other options with regard to auto-responders; ones such as
Getresponse and Aweber Check them out, see al their features and prices then compare them to the FREE ListWire Autoresponder – You wil be pleasantly surprised!
There is also another option for bloggers who use Wordpress (the self hosted version) You
can now put an auto-responder into Wordpress . It’s cal ed GWA Auto-responder - In it’s free form the auto-responder manages just one list, OK if you are just starting out or you just
promote one company or product. It instal s the same as any other Wordpress plugin and is
very simple to set up and get working.
There is also a ‘Pro’ version that manages unlimited lists and has many more features than
the free version. In fact I would go so far as to say it is as good as the pay monthly auto-
responders.
This is where we got excited! Now weI know this is not the only auto-responder that has a one
off payment option rather than the pay monthly ones, but what we got excited about was just
how cheap this was. Now, most times whenwe see something cheap, wethink – limited
features, doesn’t work properly, poor support etc.
Wel not with this!
This is A Complete List Manager and Autoresponder PLUGIN for your Wordpress Weblog
In this Wordpress Plug-in:
•
Build your List! Easily Convert your weblog Visitors into Leads.
•
Subscription Form Widgets. One click to start accepting subscriptions.
•
Schedule Daily Mailings. Auto-send your pre-written promotional mail.
•
Full Autoresponder Control Panel integrated into your Wordpress Administrator.
More Than Just A Simple Plugin:
1. Easy List Manager! Complete subscription manager and mailer software.
2. WYSIWYG Editor! Compose & Send HTML/Plain-Text Messages in Wordpress!
3. Mass Mailer Software! Send email directly to your entire list anytime.
4. Portable Subscription Form! Portable html form code work on any website.
5. Auto-Subscribe User Checkbox. Offer subscriptions on new user registration.
There is absolutely no-cost to get this Powerful List Building Plugin instal ed on your
Wordpress blog.
That wraps up this section, next we'll move onto how to craft your auto-responder message –
But stick with us here, the best is yet to come – The secrets...
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Craft Your Autoresponder Messages
Creating a great autoresponder message series is the key to making serious money on the
internet. Studies have proven that most consumers buy only after repeated exposure to a
product. Having an autoresponder system is the hassle-free, automated way to put your
product in front of interested buyers enough times to move them from consideration to
purchase.
An approximate breakdown of the percentage of people who buy according to product
exposure is:
16 percent after one or two messages
34 percent after three or four messages
34 percent after five or six messages
16 percent after seven or more messages (and the passage of a considerable amount of time
for deliberation)
This means the largest percent of your target market wil buy after receiving three to six
messages about your product. To build an effective autoresponder campaign, you should
prepare eight to ten messages to load into your program. Each message should build on the
previous one, and make your product more enticing to buyers. There are several methods
you can use to increase interest through autoresponder messages.
Once you have your autoresponder messages set up, you wil need to determine the timing.
You can send one a day, three at one-day intervals with weekly fol ow-ups; one a week (this
is recommended for paid autoresponder e-courses), or any interval you would like.
Fol owing are concrete tips on creating autoresponder messages that sel your product for
you. You’l learn what to say, how to say it, how to format it, and how to avoid having your
messages sent straight to the spam folder unread.
Never spam – it’s a one-way ticket to marketing oblivion.
Components of a typical autoresponder message
So how, exactly, do you go about composing an autoresponder message? Here’s a
breakdown of what your messages should contain. NOTE: These guidelines are just that:
guidelines. There is no concrete method and you may feel free to use your own creativity.
This wil simply give you a framework to build your messages on.
Subject line.
The subject line is the first thing people wil see when they receive your message. Therefore,
it must be compel ing enough to keep them from deleting the message unread.
Which of the fol owing e-mail subjects would you be more likely to click on:
“Make a MILLION DOLLARS Practical y Overnight!” or
“Here is your free Report #1 on boosting your web site profits through the roof”?
You may have jumped at the first one, but think about it: to most internet users, the first is
obviously spam and would be deleted without a second thought. The second subject line
implies that not only have you requested the information (and everyone receiving your
autoresponder messages wil have requested the information) but you are receiving
something of value for nothing. Be understated, but as specific as possible with your subject
line to ensure your message is opened.
Compelling opening sentence.
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Let’s say you clicked on the second subject line in the preceding example.
You now have the message open, and the first line is this:
“Buckets of money wil pour on you. Buy My program Now, for only $495. It’s easey!”
Wil you read further?
Chances are, you’re already looking for the delete button. This opening is long on hype and
short on promise—not to mention riddled with spel ing and grammar mistakes.
But what if the first sentence reads:
“You are about to learn the secrets successful web marketers use to make a kil ing on the
internet.”
Wil you continue? Probably. There is no outright pressure to buy anything; you are being
given something for free that wil benefit you. So far, it costs nothing but a few minutes of your
time.
Disclaimer.
This should not be lengthy. Immediately fol owing your compel ing opening sentence, remind
people they are receiving your message because they asked to be on your list. It will keep
them from clicking the “spam” button if they decide they aren’t interested in your product, and
keep your autoresponder and web site off internet blacklists.
Introductory paragraph.
Explain in a concise paragraph exactly what your product wil do for the buyer. Avoid using
ALL CAPS or excessive punctuation!!! This looks amateurish and wil almost certainly get
your message deleted.
Subheads and further information.
Write compel ing subheads, set on separate lines within your message, that describe certain
benefits or sections of your program, then fol ow up with a short paragraph of explanation.
For example, using the fictional internet marketing program we began discussing, your first
subhead might state:
“Mil ions of people do business on the internet. Are you reaching them with your web site?”
Tease the contents of your product, but do not give away too much information (otherwise,
why would anyone want to buy?).
A call to action.
After several subheads and short paragraphs of information, reveal your product. State what it
is (an e-book, e-course or audio CD or download); where customers can get it (your web site,
Amazon, e-Bay); and how much it costs.
NOTE: To make your price impressive, state the retail value of your product (many affiliate
and resel er programs have this in place already), and then reveal your price as a deep
discount.
When setting your price, aim for the high side at first and be wil ing to lower it in later fol ow-up
messages—this wil give people an even stronger incentive to buy after message 3 or 4.
For example, your cal to action in your first message might read:
“This amazing e-book revealing internet marketing secrets to jumpstart your web site’s sales
is valued at $395. Through our program, you can order “Huge Web Site Profits” for just
$49.95.”
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Reminder of follow-up messages.
Let your subscribers know the next time you wil contact them, which wil be the time interval
you’ve set for your autoresponder distribution—tomorrow, in a few days, next week.
Be sure to include a teaser of what wil be revealed in the next message.
Unsubscribe link.
This is critical to a successful autoresponder campaign. You must give subscribers the option
to discontinue receiving messages from you, or you wil be labeled as spam.
The FREE Listwire autoresponder service will provide you with an automatic unsubscribe in your message.
Making your message irresistible.
With the inundation of available products and information on the market today, you wil have
approximately three seconds—yes, three seconds—to hook a buyer’s interest and keep him
or her reading. Fortunately, there are ways to breach this barrier and keep the consumer
riveted to your message.
Passion.
Remember when you were choosing the topic for your product? Personal interest was a key
element in that decision-making product. Now that you have a topic you believe in, let that
passion show in your autoresponder messages. Mention those aspects of your product you
find particularly fascinating and give them your personal endorsement.
Write casual.
Make your message read the way a conversation in a restaurant would sound. Big words
might impress some people, but most of them just want to know what you have to say—and
they aren’t going to rush to the dictionary in the middle of reading your message to find out
what you’re talking about.
Use short sentences and keep it straightforward and direct. Don’t be afraid to use
contractions instead of the more proper two word phrases. Do, however, make sure your
spel ing and grammar is correct. You want to seem friendly, not sloppy.
Be personal.
You are writing a message that wil be read by thousands of people, one at a time. Each
person who opens your message is an individual, and wil be far more at ease if you address
them as a person rather than a piece of the col ective public.
Use the word “you” as often as possible, and limit the use of “I.” You don’t want to tel them
why you’re so great. You want them to know how purchasing your product wil benefit them,
and why they should part with their hard-earned money to hear what you have to say.
Eliminate extra words.
As previously mentioned, keep your message simple and clear. If you have an “effective web
site marketing technique,” don’t say it’s a “wonderful y amazing, mind-blowing web site
marketing extravaganza method.” No one wants to try and cut through al the fluff and hype to
try and decode your message. It’s also annoying.
Use decisive language.
Try to use action verbs whenever possible—this means replacing as many instances of “are,”
“is,” “was,” and “were” in your message with stronger wording.
For example: instead of writing “If your web site has been languishing with low sales, this
program might be able to help your business grow,” say: “Your web site sales wil increase
dramatical y with this program.” Write your messages with the confidence that your product is
worth paying for, and your subscribers wil be more comfortable buying.
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Give reasons and incentives.
Don’t be afraid to repeat the benefits of your product throughout your message. Just as
repetitive contact is effective in converting prospects to buyers, repetitive reminders of
benefits—without bludgeoning people over the head with them—can reinforce everything they
stand to gain from a purchase.
Also, reveal some of the information in your product within your marketing message without
giving everything away, and then state that even more exciting information can be found
when you purchase a product.
Testimonials: A marketer’s best friend
Testimonials are a great way to build consumer confidence in your product. Hearing from
other people who have purchased the product and are satisfied with the results goes a long
way toward making sales.
Testimonials can range from short blurbs (a sentence or two, or a paragraph) to letter-length
endorsements. The blurbs are great for interspersing with the text of your autoresponder
messages; longer testimonials are excel ent for posting on your web site.
How do you get testimonials? Once you start sel ing your product, you wil likely receive
unsolicited notes from buyers who are pleased with their purchases.
But at the outset of your campaign, before you have actual y began sel ing anything, there are
several ways to get testimonials:
Friends and family. Ask friends and family to review your product and write a few sentences
describing what they like about it and why they would recommend it to others. This may seem
like cheating, but no one has to know you’re acquainted with your testimonial writers—and
besides, if they actual y like the product, there is nothing dishonest about it.
Colleagues and experts in your field. If you work or have worked in a field relating to your
topic, ask your coworkers (or former coworkers) to write up a testimonial blurb for you. If you
don’t work in a related field, look up people who do online (groups or forums are good places
to start) and e-mail them to ask if they would mind reviewing your product in exchange for a
free copy. Most reviewers work on a free-product basis and will be happy to do so.
Other affiliate members and resellers. Think al people trying to sel the same product as
you are bitter enemies? Think again! Many internet marketers working with affiliate and
resel er programs are happy t