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WHAT IF
Steve Jobs frequently said, “Creativity is connecting things.” And, I believe, creativity is connecting the dots that aren’t next to each other. With that in mind, I saw this in action when I visited the Singapore Innovation Center (SgIC), which focuses on new innovations for consumers.
The visit took place on March 28, 2014, the inauguration day of SgIC, which marks a bold step forward in Procter & Gamble’s (P&G) commitment to the 4.8 billion lives they touch worldwide. I had the chance to meet Yuko Nakamura, Director of P&G SgIC, and Cecilia Tan, Director Global Government Relations & Public Policy, Asia Pacific who were kind enough to provide a tour of the business units and departments and allow me to experience some of the new products. They have around 450 engineers and scientists working together in this center that serves as an international innovation hub for P&G’s global hair care, skin care, home care, and personal health and grooming products.
As the saying goes, “Imagination begins with a question.” During the meeting, the team showed me a short video titled “What If,” which amazed me and pushed me to question myself to find easier solutions to our daily problems. The video is all about your thinking ability to have innovative solutions that could make human life healthier, easier, better, convenient, and sustainable.
