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12
CONVERGENT THINKING
At certain points in the creative process, thinking and focus needs to shift. To select the best of our divergent options, determine their potential value. In the convergent thinking process, choice is deliberate and conscious. Criteria are purposefully applied as we screen, select, evaluate, and refine the options, all while knowing that raw ideas still need development.
When it’s time to make decisions about the ideas generated by divergent thinking, Scott Isaksen, PhD, and Don Treffinger, PhD, proposed these convergent thinking guidelines in Creative Problem Solving, the Basic Course (1982).
BUILT TO SERVE
Uber started as a simple idea: What if you could request a ride from your phone? But what began as a novel thought quickly grew into a global brand focused on helping move you toward opportunity out in the world. Here’s a peek into the company’s origin story:
December 2008; On a cold winter evening in Paris, Travis Kalanick and Garrett Camp couldn’t get a ride. That’s when the idea for Uber was born.
March 2009; The two entrepreneurs developed a smartphone app that gave people the power to tap a button and request a ride.
July 5, 2010; The first Uber rider requested a trip across San Francisco.
December 2011; Uber launched internationally in Paris, the same city where the idea was born three years earlier.
In the present days, in addition to helping people get from point A to point B, Uber is working to bring the future closer with self-driving technology and urban air transport, helping people order food quickly and affordably, removing barriers to healthcare, creating new freight-booking solutions, and helping companies provide a seamless employee travel experience. That’s the reason I love to call it Built to Serve.