PRAISE FOR
This is the first challenge in the world to progressively and comprehensively address the fundamental importance of productivity and sustainable-growth-ability in terms of creativity and innovation. It implies that the UAE stands for “Uncompromisingly” developing with “Advanced-ideas” in “Entrepreneurship manner”.
Dr. Akima Umezawa
Consul-General of Japan in Dubai
Enjoyed reading the Creativity and Innovation goal. Very well-articulated and indeed it is need of the hour. Readers can hugely benefit from understanding the various spheres and how we can vision ourselves and recognize those innovation blind spots around us. Truly, our young talent is well showcased but also the book talks about the various innovation initiatives from which each one of can benefit and carry forward our innovation dream and keep entrepreneurial spirit live to combat the future challenges. A must read for all to envisage innovation future!
Dr Flevy Lasrado
Discipline Leader
University of Wollongong in Dubai, UAE
In our fast-paced world, technology is constantly changing and the business world evolving. Embracing innovation as a culture isn’t an extra step to get ahead; it’s a necessity for keeping up. We need to be productively restless; to keep our eyes constantly turned towards the future.
The book, with its practical approach, showcasing a number of case studies, and real stories of role models who embraced an innovative mindset to change the world, constitutes a road map to individuals and organizations, it confirmed what I always advocate for as an innovation is not a single shot of inspiration or a motivational slogan to sling around the office, but a culture to foster and grow.
Hanane Benkhallouk
Innovation Strategist
Executive Director, Sustain Leadership Consultancy, UAE