Using Viral Marketing in Your Business
To make it simple, viral marketing is about making other people who read our advertisement want to share it to others. In order to make them so, we have to make the post or advertisement hit their emotion. Hitting their emotion can be in many forms. For example, you can give the best service to your customers just like the basics of business, so that they will recommend your business to their relatives or friends. Another example is that you can give some surprises to your customers (in the marketing world, this is usually called as wow factor), such as giving some discounts all of a sudden or giving presents to certain customers surprisingly. That way, the customers will post their experiences when they received such surprises in your business place. Those examples can be called as the triggers of viral marketing.
However, you have to find the best triggers you can use to perform the viral marketing for your business. On top of that, no matter what your business field is, you will always be able to apply viral marketing in your business. So, if you want to apply it, the first thing you have to do is to find the right trigger for the viral marketing in your business. You can start this by analyzing your business field and your potential customers. Once you have found the conclusion, then the next thing you have to do is to find the crack between your business field and your potential customers. For example, if you have a culinary business that is specialized in main courses for lower middle class society, then you can try giving some discounts or buy 1 get 1 free promo to attract customers. If the customers feel satisfied with the foods and feel that they can buy the foods for insanely cheap prices thanks to the promo or discount, then they will surely post their experiences on their social networks to recommend your place to their relatives and friends. That is an example of how to implement viral marketing in your business.