Foreword
A POINT IN ONE’S LIFE
There comes a point in one’s life where, how things have al- ways been no longer satisfies. A new desire is born from within to pursue a higher goal or purpose. Alas, many disre- gard the inner impulse to move forward and spend a lifetime playing small and ordinary in spite of the dream of better.
Mere wishful thinking, and belief that the power and re- sources required are simply not available to them prevail. The thought of personal disadvantage and poor circumstance is the hand that keeps them down, and the dream from ever be- ing realised.
The desire for personal freedom and the impulse to create is at the heart of human instinct, it is what we all seek from the time we are born. Just look at children how they are naturally drawn to adventure and excitement. They have little or no boundaries and are in creative mode almost always. It is our natural state.
MOMENTUM
Now as an adult engage with the world which brings about a desire for change. But nothing ever changes in our world until someone has an idea and exercises the will to see it through. The world is how it is by virtue of the things human kind has created and it is the momentum of these things that keeps our world the same.
Momentum has the effect of keeping you where you are. Your habits of thought and the program presented to you by par- ents, teachers, peers, media and those who surround you does not encourage growth of unique ideas, it wants to maintain the status quo.
You were brought up in a society where the majority worked for the minority, and the majority believed there was little choice or chance of it being any different. You were schooled into the belief that you must be educated to a sufficient degree and the minority would look favorably on you and give you a job. This is such a hugely flawed thought process.
If you are reading this book, whether you realise it consciously or not, you wish for this to change. It is fair to say that the pro- gram you have been given by the people around you is not the one for you. You have a driving force within you to have things the way YOU want. You wish to have things by way of your de- sign!
YOUR OPPORTUNITY
And so here lies your greatest asset and opportunity. You have the urge from within to create. You believe your life should be lived on your terms and by your design. You wish to spend your time here doing the things you love. You wish no longer to simply be a part of someone else’s idea, you have your own.
This is a very exciting and also a very disruptive time for you. You have a lot of new skills to develop and it won’t be easy. It’s a simple process, but not an easy process. If it were easy to change oneself everybody would be doing it. However the process should be energizing and exciting.
You may be starting in business for the first time or you may be operating on a small scale with the wish to scale up to a cor- poration or limited company, it doesn't matter much, change is disruptive so you’d better get comfortable being uncomfort- able.
THE TRANSITION
Tradesmen & women, and other skilled, technical people who have been trained at a particular thing and have become very proficient, generally find the transition to business person very challenging.
In the course of our apprenticeship we are afforded no busi- ness training whatsoever. We are certainly not encouraged to pursue skills that business requires. So we simply “have a go” and make mistake after mistake along the way, to the point where we look in our pockets to find that being in business was not all it was cracked up to be. Many small business own- ers give up after a few years and go back to being employees.
But I believe things can be different.
KEEP ON KEEPING ON
The secret to your success is to keep going no matter what. Once you have a dream of creating a business and it sets you on fire, never ever give up, until you realise that dream. Fail- ure is only realised if you give up.
This book is written to help you, to give you a start, to afford you some tools to get you moving. Allow it be your entry point to a new way of thinking. It is by no means THE solution, but it is born from my own personal experience and identifies the elements as I understand them, to aid you in your journey.
So without further delay, lets get started....
“Keep on keeping on, no matter how hard the going may be”
Napoleon Hill