Growth Hacking 101 by Layla Galarneau - HTML preview

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Valuable Products

The final piece of the puzzle is to have a valuable product. While it’s discouraging to see others selling lower-quality goods to make a large income, this is no reason to do so yourself. If you are unable to create something worth selling, find something valuable to buy and sell for profit.

More than likely, readers have an idea of what they want to sell, even if the idea is new and somewhat fuzzy. The truth is, everyone is in the business of sells.

Whether individuals are selling ideas, services, downloads, or products, each can create wealth while providing a valuable service to clients.

After finding something truly valuable, make sure it is worth the price marked. When coming up with a price for a product or service, it’s important to factor in the priceless value of the reader’s attention.

Because public attention is such a valuable commodity, it can never be overlooked and must be cherished for what it is to the owner.

If a company asks for attention rather than money, this time and attention must be seen as valuable as monetary income. While it may seem less valuable at first, it is the initial step in which to make something worth attention worthy of actual dollar bil s.

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While this seems confusing, consider companies like Instagram or Snapchat, which have both been offered bil ions of dollars for a service that previously made no actual income as a service.

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Growth Hacker Marketing

True growth hackers understand the misconceptions of Internet marketing and what it truly means to go viral. Like all outsiders who see an

“overnight success,” going viral looks like a chance, coincidence, or a complete accident.

In reality, while viral marketing holds massive appeal, it is not as easy as simply posting a video online. While everyone wants to go viral, it takes more than want to create massive source of sharing.

For growth hackers, the first dilemma is deciding on whether or not a product or service is worth sharing or talking about. If the product is worth mentioning, the potential for customers to spread the word is higher than usual.

In this scenario, if the product is worth mentioning, is should also be easy to spread. In the most basic form, this may include add-ons like social media outlets as one example of sharing.

The biggest problem companies or individuals have spreading news of a product is by believing their product is worth going viral when it isn’t. Going viral is not something that happens out of thin air. The reason certain products spread faster than others are because they are simply worth mentioning and often better than their competition.

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Diagnosing Growth Hacking

To begin, think about the individuals who wil potentially be spreading the word on a new product. In order for virality to work, potential consumers or trend-setters must find a product that is worth taking the social media time to mention or post.

Whether this includes a simple copy and paste, adding a link, embedding a video, or mentioning a product, this takes time from any one individual’s social experience.

For smaller businesses, this may simply include asking a friend to post a video, share on Facebook, place on Twitter, or invite as a business contact.

While speaking with true online friends is an ideal place to start, it must also be done in a delicate manner.

No one wants to help if a friend seems pushy or insincere. Instead, focus on asking a friend this enormous favor by making it not seem like a favor at all. Not only should this be worthy of trending, it must also be conductive to trend when it extends your reach.

Growth hacking surpasses traditional marketing when it comes to spreading the word on a new product. Only certain products wil ever go viral and the value of the product must be desirable for all of those who potentially come in contact with the product or service.

This only happens when a client believes in a product or when a product is truly remarkable. While translation of the word “remarkable” has lost some of its meaning, it simply means that the product is worth remarking about.