Once a growth hacker understands the variables, there are additional facts to keep in mind when tracking and expanding growth. The first rule is that numbers should always be improving.
Much like an athlete, there is never a reason to slow down or lose a step in a monthly training regime. In terms of analytics, visitors should grow each month on a steady incline. This has nothing to do with unknowns because growth should happen like clockwork despite any adventures in trial and error.
After setting up steady growth, consider tracking growth with a fellow hacker. Find somewhere with a product in a similar field that doesn’t specifically compete with your product and work together to find the most successful rates of growth.
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Check one another’s numbers in order for both of your organizations to succeed. These examples may work better for area-based businesses such as a coffee shop in New York and another in Los Angeles. Another example may be two online companies who sell winter gear, where one sells hats and the other scarves. These methods truly help determine realistic conversion rates.
Finally, make sure that you are reading the data correctly. For example, if number of visitors increase but retention drops, take this into account correctly, rather than only looking at the drop of retention.
The main goal of tracking this data is to create conversion rates in various key points within the funnel. These various stages wil work together over time to create a greater impact on the business as a whole.