What You Must Never Outsource
You might be looking upon outsourcing as a good option for getting your work done but you must know that there are limits. It is not advisable to outsource any and everything you can. The things that you outsource:-
Must be difficult for you to do in some way, like if you do not have the skill or the time to do it.
Must be for an economical reason, probably you are getting a better deal by outsourcing.
Must be to build a team of professionals to handle tasks that you don't mind giving out.
These are the qualifications required of tasks that you outsource. However, you have to bear in mind that you cannot outsource tasks that require your voice. Take your classified ads campaign for example. You can very easily have someone do the posting and submission work for you. However, it is best that you work the ad yourself. You being the leader, you will certainly have better ideas and will want to do things in a particular way. Try as you might, you may not be able to make a freelance professional (with whom you will probably not have any physical communication) to understand what it is that you want. You will be saving both time and effort if you create the ad and then give a freelancer to post it wherever you want.
You have to handle all your strategic tasks yourself. You have to decide what campaigns you will use for the promotion and how you will use them. You have to be the decision-maker here; your online staff will only be your implementers. This is needed; someone at the helm is very important. And that has to be you. Make sure that you make your plans yourself, get educated on how to implement them and then begin outsourcing them to experts in the particular area.
Sending emails is also a very sensitive task which is better done by
you and not by any freelance professional. There is a very thin line between emailing and spamming and you cannot take the risk with someone else doing this job for you. You wouldn't want to be branded as a spammer. Also, emails have to subtly advertise your business idea. They have to inform people about things. With the help of software, you can easily manage your emailing needs. There is no need to enlist a freelancer for this, and that is a safer option too.