Tip 51 – Create a Great Company Page
Like Facebook and other social media sites, LinkedIn now has dedicated Company Pages. Take the time to set one up rather than having a company in the personal profile pages section. You can do this by simply going to Company Section of LinkedIn and choosing ‘Add a Company’ from the top right hand corner.
Before you start a company page, be sure that you will have the time to keep it updated with “fresh” content. A stale page is probably worse than no page at all. You or someone in your team needs to responsible for keeping the page updated, delivering great content and information that is worthy of someone following the company.
A Company Page helps LinkedIn members learn about your business, brand, products and services, and job opportunities. Any LinkedIn member can follow a company page. The more followers you have, the more visibility your brand will have. Set realistic goals for your followers, only really big brand names and well known, listed companies would be able to reach millions of followers, so don’t expect miracles and build this up gradually. You could start by asking your clients, suppliers, friends and family who you are connected to on LinkedIn to follow you.
This is a simple but important task, you can now create a page for each of your Products and Services within your LinkedIn Company Page. Each page can feature text, links to videos, links to documents and web pages as well as being able to add keywords, key information and recommendations for these Products and Services. You can simply copy and paste the information from your website, or if you don’t have a website, then use the LinkedIn Company Page as your new website until you are ready to create one.
Don’t forget to check your analytics tab to see who is visiting your page, following your company and engaging in your conversations. This will help you to measure the success of your Company Page, also look at how many followers you have, and who those followers are. These are potential prospects, you could also send a nice message to thank them for following your Company.
Currently, companies without their own distinct email domain (e.g., yourcompany.com) can't create a Company Page, because it's not possible to use email domains such as hotmail.com, gmail.com, or other generic email providers. If you don't have a distinct email domain, you might create a group to promote your company instead.
Company Pages are designed to display current and former employees, alumni, or new hires. Only current employees should appear on your Company Page's landing page. If a LinkedIn member is associating themselves with your company page and they shouldn’t be you have to send a specific request to LinkedIn stating the reasons why they are to be removed.
We recommend that company status updates stay authentic, relevant, and short. The better your content, the greater the chance it goes viral through likes, shares, and comments. Posts that feel like spam will not get shared and, in fact, could result in your business losing followers.
Upgrading to a Silver or Gold Career Page gives you access to a full suite of features for promoting careers at your company, including a clickable banner, customizable modules, analytics on who is viewing the page, direct links to recruiters, video content, and more. With a Gold Career Page, you can customize up to five different versions of the page to show different content based on the viewer's LinkedIn profile. This would be more relevant for larger companies with a headcount in excess of 50 staff.
Have a well-designed / engaging /original cover profile picture for your company page. You want to be remembered and for LinkedIn members to follow your company. Also remember that you will be uploading a Standard Logo and Square Logo for your company. Make sure that you preview these once uploaded so that they look correct.
It is important that your company image is royalty and copyright free. You can use this website to get good stock photography for free pixabay,com. You can search using keywords and find images that best suit what you do, if you prefer there are plenty of paid images you could use also.
Here is the information taken from the LinkedIn Help Center in relation to image uploads for a Company Page. If you're a Company Page administrator, you can upload a homepage image or logo. The file requirements are:
Image - Minimum 646x220 pixels, PNG/JPEG/GIF format, Maximum 2 MB Logo - 100x60 pixels, PNG/JPEG/GIF format, Maximum 2 MB
Note: If your image won't upload, make sure that your image is the correct size or slightly larger. Images that are smaller will not upload. Since the pages were designed to use an image that's wider than taller, make sure the image is the correct orientation.
If the image has the correct size and dimensions shown above, here's what you can do:
Solution 1: Save your file as a PNG file and then try uploading it again.
Solution 2: Clear your browser cookies, sign back in to your account, and then try uploading it again.
Solution 3: Use a different Internet browser to sign in to your account and try uploading it again.