can have the most brilliant idea for an event and still fail to sell it. That’s why it’s imperative that you know who the audience for your event is. As we said earlier identifying your audience is key to understanding their expectations and needs. So how exactly do we do that?
Take a good look at your event!
Your event is in essence a product that you’re going to sell to people. Analyze that product and think about how it will fulfill a need or solve a problem for a potential customer. Who might be interested and who may benefit from attending your event?
Do your homework
Doing some research about any similar events can help you get information about your industry, the current market and your competition. Such information is already out there and can easily be found at no cost whatsoever.
If you have a rough picture of what your potential audience is going to be, develop your event participant profile, or profiles if you feel the event’s going to have more than one audience. Here’s some food for thought: • What is important to these people?
• How do they interact?
• Do they have advanced knowledge on
• Are they technical?
your event’s topic(s)?
• Are they conservative or bohemian?
• What impresses them?
• What are their problems?
These things combined should provide everything you need to know and understand your audience. That knowledge will dictate what you do from this point on and how you do it - from generating event content and developing a marketing strategy, to negotiating partnerships and even choosing the venue!
