really want to to learn how to create an event on a zero budget and make the most out of this book, you need to adapt and change your usual approach to organizing. This section covers basic negotiation skills and practical applications in getting venue, speakers, partners and sponsors on board.
Following on from the previous chapter, you should by now have a solid understanding of your event audience. That particular mass of people you are gathering, your event audience, will also be interesting to somebody other than yourself. If nobody finds your audience interesting, then you might have problems and should go back to the very beginning of this book.
Pay attention because this is what a lot of people struggle with and can’t understand - the value of their event. Value will always be the basis of any negotiation, so it is essential to master this concept for any event.
Consider what any marketing professional from any company would love to get their hands on. Apart from a Porsche, it’s reaching more people with their product or service.
Your event will provide access to people, even more so, access to a guaranteed audience in a natural setting. Knowing your audience well will mean you’ll actually know who to approach in your negotiations. Convince them your audience is the right target for their product, service, and so on.
