probably already know that having a website and an online registration form for your event is a necessity today. Since the purpose of this book is to give you new food for thought we’re going to focus on key design aspects that will increase the number of registrations for the event.
#1 Make it easy to navigate and read
This is basically another way of us saying you should apply the KISS principle. KISS stands for ‘Keep It Simple, Stupid’ and is a design principle that states simplicity as the key goal when creating something. Follow these QuickTips and you should be ok:
#2 Make sure it loads fast
In all fairness this should’ve been a ProTip. Visitor satisfaction decreases the longer it takes for your event page to load. That’s the conclusion from data analysis conducted by search engine giants Bing and Google. So while most web designers tend to focus on everything else, you should be optimizing your event page for speed.
