Note: “Like and Share this post to WIN a Free Pass” sound familiar? Well, it’s actually forbidden according to Facebook rules. Don’t make the mistake of trying to force the visitor’s hand into sharing information on their personal profiles.
If you have the time or staff (or volunteers!) engage in Instagram too.
Instagram, much like Twitter, is great for conversations with your audience. Here are some QuickTips on what you can do using your unique event #hashtag:
Whichever social network(s) you decide to use, make sure your content is:
• Visual (Pictures/Graphics/Video)
• Relevant to the event and event topic (at least 80% of the time)
• Useful or fun for your potential participants
• Positive rather than negative
• Engaging and encouraging conversation
Email marketing is a good way to generate more buzz around your event and even increase registrations for it. Since we’re feeling particularly generous in this chapter here are even more excellent QuickTips you should follow:
In chapter 8 ‘...And Some Supplementary Tools’ we’ll introduce you to some free tools to aid you in the organization process. While weemss can send automatic emails according to the tips we listed above, it is limited to allow the sending of emails only to people who’ve already registered for your event. That’s why one of the tools we’ve listed in chapter 8 is excellent for mass email marketing.
Mass emails are great for announcing your event. They’re also a great way to send out news about exclusive offers and special promotional sales, because everybody loves good value. Just don’t over-do it with the mass emails or else they might end up in the spam filter.
