you’ve created a website for your event and hopefully Spread The Word Without Spending a Dime. You are almost ready to start selling tickets for your event. Now you need to choose the right ticketing and event registration solution and you can either:
• Develop such a solution internally through a risky trial and error. OR
• Use a trusted, existing event registration and ticketing solution.
The better choice for an organizer operating on a zero budget seems obvious, but ready-made event registration solutions present another issue to deal with.
Ticketing and Event Registration Solutions are Quintessential and They Know it
Ticketing and event registration solutions know there’s a high demand for their services and so they may try to impose rules and regulations that may be of questionable benefit to the organizer. Some solutions will collect all the money from the event sales and hold onto them until after the event. Event participants may be required to register for the event through, with, or both through and with the ticketing solution.
Oh, and they will eventually contact your customers with information and promotional offers from other event organizers.
But wait, whose event is it anyway?
How important is money to you?
Rhetorical question, obviously. Zero budget or not, you probably don’t appreciate someone else holding the money from your event’s sales, even if it’s just temporary. Old-style ticketing and event registration solutions hold on to funds from your ticket sales for up to a week after the event.
Meanwhile, organizers using Weemss receive money from ticket sales directly. Meaning you start receiving money from your event as soon you start selling tickets for your event. It’s that simple.
What do you want visitors to see?
Some event registration and ticketing solutions out there are so heavily branded that by the end of the registration process your participants are more familiar with their service and brand, than yours and that of your event.
In order to strengthen your event’s brand and increase your recognition with the audience weemss has a registration form and ticket shop that integrate seamlessly into your website. Strengthen your brand, don’t market someone else’s!
Where do you want participant information to end up?
A lot of online event registration solutions continue to require event attendees to register an account with them or at least provide some personal information. That itself is no big deal until one goes through the parts of the Privacy Policy that concern the use of Personal Data and realizes that the ticketing and registration service will:
• Use your participants’ details for their own marketing purposes;
• Send promotional materials;
• Display off-site advertising content;
• Create spammy email campaigns;
• Share some of your attendees’ Personal Data with their affiliates.
You’re the one organizing the event and you’re the only one who should retain all event and participant data, that’s why Weemss gives you 100% data retention. We feel it’s important that you build your own customer and event database with detailed information about the most preferred promotional and special offers, ticket categories, payment methods, and so on. It’s a huge step towards improving your business and organizing an even better follow-up event.
Who do you want in charge of your communication with attendees?
Old-style ticketing agencies act as a medium between you and the event participants. They communicate with your attendees and tow them to their own database for marketing purposes.