Google Analytics
Track Website or Event Webpage Traffic
The Internet is a jungle and Google Analytics is the local tribesman guiding you through and helping you to make sense of it all. Though the dashboard is not the fanciest, the software is incredibly powerful and useful for finding out:
1. Who is visiting your website or event webpage;
2. Where they are coming from;
3. How they got here;
4. What they are doing.
By setting goals inside Analytics you can track specified conversion rates and measure effectiveness.
Benefits: Understand your website’s traffic, set conversion goals and track progress. weemss also has Analytics integration so you can track conversion rates for your event registrations.
Some advice for picking your own solution
In choosing what applications you want and need for your event, consider the following:
• Is the application easy to deploy?
• Is it easy to use or does it require additional training and services?
• Is it safe and secure? Is data encrypted, is it backed-up and what is the uptime?
• Is product support offered?
• Does it work across all devices? Is it mobile-friendly?
• Last but not least, how much does it cost? Is it a one-off or a license based fee?
Make a checklist of your particular needs and demo or trial the solutions extensively before commit-ting to a choice. If you are working within a team, invite other members in the selection, because they will be using the applications too.
