Special Offer Examples and How They Work
2-for-1 offers
2-for-1 offers are very popular as they are an excellent way to increase conversions and bring more people aboard. Unless you are certain to reach the maximum capacity for your event, you will definitely want to consider this option. There’s nothing more sad than a half-empty (or half-full, if like us, you like to look on the bright side of life) event hall. Keep in mind the 2-for-1 offer equates to a 50% ticket discount, so if you don’t expect problems with low attendance numbers, that kind of discount might be a bit high and you may want to go for a different Special offer type.
Example: Web Summit set a limited number of 2-for-1 tickets for this year’s edition of the event and they sold out before their General Tickets even went on sale.
This is a straight up offer that gives participants more value for their money, so as long as such an upgrade doesn’t mean more expenses for your organization, by all means consider it a good option.
Especially when it’s not directly tied to an actual discount. There’s a whole lot of people who’d jump at the chance to get a VIP pass for the conference, or watch the concert from the best seats in the house, or receive a business ticket and all at the price of a regular ticket.
Free t-shirt / book / anything
Everybody loves a freebie. Again an increased value proposition without an actual discount. Such an offer can be a good motivator and trigger a purchase for those participants that are still in two minds about registering for your event. This gets particularly budget-friendly when the freebies are provided by one of your event partners - you get more registrations, participants are happy with their gifts, and the event partners get some extra publicity.
20% limited time offer
Percentage discounts for a limited time are always a very strong special offer. They generate urgency in potential buyers and in most cases trigger a sale. The % off the price can be lower or higher than the one suggested in this example, but 20% is generally considered to be just about right.
10% volume discount
You should always keep an eye on what the average amount of tickets per order is. By creating a Special offer that gives a discount for every order with more than the average number of tickets you are essentially pushing towards increased order sizes and more sales. If for example you see people tend to buy 2 tickets per order more often, you can create a 10% discount for 3 or more tickets.
Pre-launch offer
You can use a pre-launch offer before the start of the actual ticket sales. Ask your event website visitors to subscribe to your newsletter if they are interested in attending. In return you will send them a promotional code with a discount. As an added bonus these offers can be utilized to generate some buzz around your event and peak the potential buyer’s interest in it.
One of the strongest performers from these examples. People often see discounts based on a set amount as a form of credit and makes them want to use that credit on an actual purchase. Obviously the set amount can vary according to the price of your tickets and as long as it’s an attractive offer, the potential buyer will see amazing value in registering for your event.
Holidays are always a good time to announce a promotional sale because the customer is hungry for a good deal and essentially more willing to spend money. In many cases the savvy buyer will be wait-ing for such a special offer to pop up on your site so they can register for your event at a better price. Meeting their expectations will go a long way towards retaining these customers in the future, generating a positive vibe around the event, and improving your brand’s image. Be aware though, that this kind of Special offer can be somewhat predictable and overusing it might cause your sales outside of the promotional periods to suffer, if your customers learn to anticipate them.
A powerful technique to bringing back people who didn’t complete the registration process for some reason. In Weemss you have the option to export all unfinished registrations for that very reason - so you can contact anyone who didn’t go through the whole registration process and maybe offer them the chance to do so at a reduced price. Send them a promo code with a 10% or 20% discount that’s only active for the next 24 hours and convert them to event participants fast and easy.
This one obviously requires you to have a database of people who usually attend your events, which you really, really should! A lot of event registration solutions out there don’t let you to retain all data after an event. These databases are essential if you’re in the events business and helps build strong relationships with your customers and with your event partners and sponsors. Then you can send them a promo code with a ticket discount to show how much you value them.
Nearly every design decision and feature in Weemss works so that you can sell more tickets than ever. Because our success is tied to yours the marketing features are based on the latest reports and all the best-in-business techniques that lead to higher conversion rates. get started with weemss - it’s free and it will change the way you create, promote, sell, and manage events!