Chapter 7
Tips for a Great Website
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Appearance – Easy to read text, smart use of graphics/photos, simplicity
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Content – You have about 10 seconds to grab your viewer’s attention.
Your content must answer these questions in the first 10 seconds:
1. What does this company/person do?
2. Does it have what I’m looking for?
3. What’s in it for me?
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Functionality – It must be easy to navigate.
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Usability – Clear navigation tabs, short text, bold headlines, and a clear sidebar menu.
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Opt-in Box - This is where you offer your ‘lead magnet’. There MUST be a clear call to action. (See chapter on automating your site)
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Headlines must be compelling.
