People love to have fun, so why not provide it with your marketing techniques. Here are a few ways you can give it to them:
Run a contest- People will come from all over when a contest is announced. Run one on your blog or site to drive more traffic. You will have to market the contest pretty heavily to get people to hear about it, but once they know they will come running.
Make your contest fun that almost anyone can participate in. Offer a worthwhile prize to the winner of the contest. If you don’t people won’t come running the next time you run a contest or anything for your business.
A contest could be quizzes to take, an internet safari to participate in or just a raffle to draw names in.
Have Promotional products with your business logo- Websites like Cafe press will make products like T-shirts, pens, mugs and even hats with your logo on them. Some of these could be given away as gifts or you could have internet visitors purchase them through a link on your site.
These promotional items could be displayed so that anyone who comes in contact with that item will see your logo and be curious about whose business is on them. They can then search out your site to find out what exactly you offer.