In the world of information products, video is the heavyweight. It provides the most impact and perceived value. It’s also the heaviest in terms of file size or bandwidth. Even the most efficient video file formats still consume more space than the average audio file of the same length. However, file size is a small price to pay for the quality of expression and heightened value that you get.
Just like with audio, you can translate previously published material into video. Of course, you can also cover all-new material, which is definitely of higher value. Unlike text-to-audio conversion, you can’t just read out your material. If you are going to convert text to video, then you will need to add illustrations or change the presentation to suit the dynamic potential of video.
No one wants to watch you just reading from a sheet or from the screen – they’d think why didn’t you just record it as audio and save us from the excess file size?
Again, just like with audio, you can do a free-talk style of presentation in video. This takes advantage of the dynamic potential of video and allows you to access various “connections” with your audience. If you want to use the emotional connection, you’ll want to get your acting chops onboard.
You can be serious, or you can be a fool, but don’t be a bad actor.
The true value of the video medium comes to the fore when you want to demonstrate a process. As a thought experiment, consider the Japanese art of origami or paper folding. In this case, text with pictures is reasonably effective. Audio is far less effective and efficient – imagine all the times your listeners would go “fold what, where, and how now?” However, if you use a video with voice-over or inserted text, you get maximum instructive capabilities.
Movie editing programs are many and varied, and you are free to explore your options. One great free option for basic video editing is Windows Movie Maker, which comes bundled into some versions of Windows. Check your PC; you may already have it installed.
Recommended screen recording software:
Camtasia – www.techsmith.com
Jing - http://www.techsmith.com/jing.htm
Screenflow (Mac) – www.screenflow.com