You better run for your life if you can, little girl
Hide your head in the sand, little girl
Catch you with another man That's the end'a, little girl*
(clients/suppliers/partners/friends and enemies...) in order to have a vivid participation in the activities that involve us. In short, we need to connect our brain to all those that are willing to become a new added value together with us. And a brain in shape is what makes the difference between being considered a “comfort” or a "value".
I remember a photo, not its name or place, but I remember the photo exactly: it represents a group of people that is observing an image on the floor. The captions explain that the group is looking at pictures of the sky captured by lenses aimed upwards and then projected onto the pavement through a strange telescope. Succeeding in seeing what is above us by looking downwards...
When asked how he managed to become the richest man in the world, he replied with a disarming simplicity: “There are men who spend 90% of their time thinking, using only the remainder for doing. I think only for about 30% of the time and I accomplish my objectives during the rest of the time”.
(From an interview with John D. Rockefeller)So what? We aim upwards, we take a good look, then we take back everything to Earth and with the patience of an artisan who, with his talent enriched by emotions, sees to it that the thoughts are transformed into artefacts, we concentrate our efforts and operate to be… connected. Why? Because we are convinced that organizations live through communication, consolidate through “conversations”: board meetings, sales meetings, projecting processes, focus groups, task forces, staff meetings, conventions, product descriptions, auditing interventions, meetings with the client.
We live in a world in which the perspective is to have a global interconnection, in which the importance of week bonds increases, in which everything lives in networks. Conversations generate interaction, exchange, proposals, new ideas and innovations. A Company´s success depends upon the typology and quality of these conversations and interactions, by the capacity of making them real and share them with the public inside and outside of the Company. In short, to be connected with all possible means to our world of clients, supplies, employees, shareholders etc.
It is vital that these conversations are transparent and “open to the public”. Martin Luther had to affix his 95 theses (conversations) upon the portal to the Church of Wittenberg. Now we publish our conversation in a more modest way and with a completely different aim. This is yet another challenge...
Getting connected is the glove of challenge we wish to launch to create an organization of true value. Getting connected is not and does not have to be a mere slogan for us, but a cultural fact and one of survival; we are not talking about commodity here, but of value. We can all take part and create, remaining in our roles as clients, supplies, partners, friends and others...
"When I took office, only high energy physicists had ever heard of what is called the World Wide Web.... Now even my cat has its own page."
(Bill Clinton)
