The ABCs of Social Media:
This will help you get a head start on how to dominate your market in social media. The biggest number one tip you could ever receive, is that social media marketing is like any other skill and that you will get better with practice. Don’t worry if your first few tweets don’t get much traction, it will come with time. Make sure that you are paying attention to the stats and impressions that a tweet has, not the amount of likes, although they help.
There are many different social media websites and there are many ways to market them. For beginners, your focus should be on the Big Three: Twitter, Facebook, and Instagram. These are arguably the most effective and broad online networks, so one or a combination of these networks should be in your marketing plan.
If you watched my video, “How To Make Money On Twitter- The $10,000 Formula” on youtube or somewhere else, you learned about the sales pitch. Basically, for any social media site whether it's Twitter or LinkedIn, your bio is your sales pitch. You want to start off by saying something about yourself (sell yourself), say something that you can do for people (product pitch), and finally give a link to how they can utilize your ability to help them (the close).
The link at the end of your bio should be a link to your sales funnel or online store, if you are going through a system that has predetermined domain names that are long and ugly in a bio, there is a great solution for that. GoDaddy.com provides a domain and hosting service online that you can purchase a custom domain name (website URL, or address) for as little as $12.00. Just search for what you want your company URL to be and buy the “.com” domain or the “.biz” that you want to use. For example, if you own a carpet cleaining business and you have a sales funnel designed to get people’s email addresses so you can email them about upcoming discounts, you don’t want to have in your social media bio, “bobscarpetcleaningbusinessprofile1234.funnel.linkforyou.com”, you would rather have this beautiful URL in your bio, “carpetcleaners.com.” It is more professional, easy to remember, and will attract more customers. It is like investing in really discounted online real estate. It will be one of the best $12.00 you ever spent!
Your bio is done. GREAT! You have done step one to transforming your social media account into a lead generating machine! The next step to do is change your profile picture. Guy Kiyosaki, the chief evangelist of Apple, is famous on several social media sites, and his rule of thumb is to always have a professional business attire photo of just your face for profile pictures. You don’t have to go to a photographer to get a profile picture, sometimes a good cropped face photo of you at a wedding is good enough. If you have a business account, the logo of your company is best. Most social media sites also have a background image of some sort for your profile. That should be a photo that tells people what you are passionate about. If you have a business facebook page, have a picture of clean floors. If you have a personal account, have a picture of a golf course (only if you like to golf, or your product can help give people more time/money to go golfing.)
Your profile is done, you can consider that your first unofficial funnel because it makes people want to know more and continue towards your product. Now time to tackle how you get people there.
Great content.
I am going give you a quick run through of how to find good content, how to create it, and how to post it. First is finding good content. If you sell an online sales system, you want to post about business related material, because that will attract the customers you are looking for. The best content finding website actually isn’t much of a secret. When you are looking for content, just google a subject and you will find articles, stories, photographs, you name it about that subject. If you are selling online sales systems, you want to google successful online entrepreneurs. You can post all kinds of content, from quotes, to pictures, to youtube seminars. Make sure that you are giving proper credit to content owners. For example, in my tweets I say, “Check out Entrepreneur Magazine’s new article!” I do not claim for the article to be mine. It does not make the tweet any less valuable or effective, it just makes it legal.
Once you have found good content, you will want to create unique posts to optimize the traffic they attract. For most social media posts, there are two kinds of content. Pictures and mentions. Pictures are self explanatory, but the content that goes along with creating pictures is not limited to pictures. You can take a quote from Warren Buffett and create a picture to attract more attention to it. You don’t need to send your followers to the website you got the quote from. Here is an example.
You can use pictures to give stats, quotes, photos, and just eye catchers. The other kind of content is mentions. That would be like your YouTube videos, newspaper articles, top ten lists, etc. All of those will have a link at the end of your post. Remember, the link is like the close at the end of a sale. Most social media sites will give a screenshot of what the webpage looks like, or give a preview of what the article says, without you doing anything! Here is an example of a mention post.
There is nothing out of the ordinary to learn on how to create a mention post, but there are two industry insiders on how to create unique picture posts. 90% of the picture posts that I post are custom made by me. These are the two websites that help make picture editing and content creation free, easy, and beautiful.
canva.com - for photo editing and adding text
lunapic.com - to make parts of pictures erase or transparent
If you want the most time free online business possible, you do not have to make custom posts, you can copy and paste them from google or just plain retweet or repost them. But, if you want the most profitable online business, custom content is the way to go.
The last portion of social media marketing is how to gain more followers and post automatically. For these tasks you can utilize the free softwares of many apps. Here is a list of automatic posting apps and follower increasers.
Crowdfire- autoposter and follower increaser
Hootsuite- autoposter
BufferApp- autoposter
LaterBro- autoposter
There are many off brand follower increasers on the app store. Here is a screenshot of some instagram follower increasers that I recommend.
The Best kind of followers are organic followers. They will be the ones that repost your content, message you, build relationships, and are most likely to buy your product. With followers, sometimes less is more.