How Digital Savvy Are You?
Scarborough Research issued a report
on An analysis of the country’s most
high-tech consumers: where they
live, who they are, what they buy and
what they watch/listen to/read. They found that “The most Digitally Savvy
markets typically have the presence
of major universities and represent
established tech corridors in the U.S…
They are early adopters when it
comes to fully integrating new
technologies into their lives, .their
shopping patterns, demographics and
lifestyles could presage behaviors of
consumers across the country.
“Active lifestyles and on-the-go living
are the hallmarks of the Digital Savvy. They use the internet as a primary source of information and communications. They are geared towards Web
time, which is Now not tomorrow. They are influenced by peers more than they are brands.”
Are Brands Listening?
Most brands look at data like this and view it as a ripe ground for marketing and reach. While true, the primary issue is “how to market and reach” audiences like these.
The methods of the past are not the right methods of the future, or even today. The “how to” answer is totally different than the “how to” solutions of the past. Marketing and public relations have shifted to conversational methods. A good conversation is open, honest and any attempt to spin will be quickly detected.
Marketing and public relations methods must now learn how to present Socialutions that increase the value of relationships by solving people’s problems or presenting them with new solutions. A product or services value has always been and always will be “what can it do for me.”
If you have a conversation and promise to do something, then your fulfillment of that promise needs to deliver beyond the expectations set by your marketing. Otherwise, the people are likely to share their disappointed experience with others, one-to-one to millions.
The Socialutions answers for improving relational sales requires a different way of thinking.
Is Trust the Biggest Factor?
Speculations as to what Comcast
will or will not do with Plaxo are
fluid through the social web.
Some opinion leaders are saying
that Comcast in of itself has a bad
image throughout the social web in