The reasons why this formula works are quite simple. We’ve had a totally fresh look at that sector and started completely from scratch. We’ve then worked hundreds of hours and invested lots of money for trying and testing all kinds of different possibilities until we had the expected results we were aiming for.
Not being from the sports betting community to start with actually worked to our advantage because we did not have any preconceived ideas about the industry, how it was “supposed” to work, or what the standards were. We went in researching all we could to really understand the mechanics of it and went from there developing our own unique way of going about it.
We observed, looked up, studied, calculated, and researched everything about sports betting; from our “newbie” perspective. We wanted to know all there was to know about the dynamics of sports betting, the current mindset of the community, the history, the habits, the authority people, the way sportsbooks make their money… EVERYTHING.
We never gave up until we achieved our goal which was to create as close to the perfect business as possible. We also wanted it to be sustainable for years to come and be able to adapt to all the eventual technological improvements.
We can now say: Mission Accomplished.
We can also state that the way we’ve done it will work for as long as there will be bookmakers on the planet and we can assure you that they’re here to stay. The reason we’re saying that is because of their business model. As long as people will place wagers with them, they’ll make money and will keep on operating their very lucrative business.
The nice thing about it is that as long as they’re there, you’ll be able to rake in your fair share!
You’ll learn more about how sportsbooks make their money in a chapter dedicated to that.