The Management of Communications by Allan Thain - HTML preview

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CONTENTS

1.        The Technique of Planning

2.        Advertising

3.        Exhibits and Displays

4.        Special Events and Ceremonies

5.        Media Relations

6.        Power Point/Video/DVD (Visual Media)

7.        Communicating with Special Publics

8.        Writing, Editing and Publishing

9.        Marketing

10.      Developing Technologies in Communications

11.      Communication Research

12.      Communications Planning, Budgeting

13.      Contracting