E-mails are essential to any marketing campaign. This is how you keep your business and products fresh in your potential customer’s minds. Getting a visitor to your site is one thing, but getting them to remember you over the millions of other websites out there is a whole thing in itself; especially when they’re interested in buying.
E-mails come at regular intervals to provide information to website visitors to help build credibility as well as get your business name in the forefront of their minds. This can be done in a couple of different ways. To get e-mail addresses to send your messages to, you will provide an opt-in email feature on your site so that people can sign up for updates on what you’re offering or for more information.
Newsletters- These are used to provide small articles on topics that relate to your business. For example, if you sell vitamins and minerals, your newsletter can offer articles on alternative health practices, etc. to show how important your product is to them.
Newsletters can be sent to their e-mail inboxes with the introduction to an article and a link where they can go to your site to read the rest of the article. This enables users to become familiar with your site and makes it easier to remember you when they decide they want to buy something you’re offering. E-Courses- You can have a signup feature on your site for visitors to use to learn the basics about a topic. If you’re selling vitamin products, you can use an e-course to help teach your readers how to pick the best ones for different kinds of health problems.
E-courses are typically sent over a 5-7 day period and are often offered for free. This keeps your business name in their minds by reminding them of it every day that the e-course comes into their inbox.
Updates- For those who have purchased something from you or people who have signed up for this feature, you can provide them with updates on your products, discounts, freebies, etc. This way if you don’t hook a visitor into buying in their first visit they may see something later on that catches their eye and entices them to buy.
The updates can also help bring in more traffic for your site. Those who have already signed up for your lists will have friends, family, neighbours and co-workers that they could refer to your business by simply forwarding the messages on.