What Makes Money Grow on Trees by Shane Russell - HTML preview

provides a free, easy way to host corporate videos.

 Executive Presentations

 Trainings

 Help for questions from customers

 Marketing

 Events

 pcworld.com/article/133278/youtube_for_your_business.html

 How to make YouTube™ videos

o ehow.com/video_2201775_the-value-youtube.html

 Our Channel

o youtube.com/suitedmarketing

Recording YouTube Videos –

You are going to have to use your own creativity and imagination but I am going to give you some ideas, tips, and tricks to get you started from my own personal experiences. The rest is up to you.

Tools You Will Need

 Digital Video Recorder

 Video capable cell phone, digital camera, or video camcorder

 High-speed Internet connection (fastest available)

 Multiple computer monitors – 2 minimum (when possible)

 Optimal computer hardware built for speed and graphics (when possible)

 RAM (Random Access Memory) – 3.25 GB minimum

 Processor – 2.51 GHz minimum

 External Hard Drive (for storage and backup)

Tips & Tricks to Recording

 Be Creative!

 Have Fun!

 Make the videos funny and entertaining

 Don't record copyrighted material! You will get yourself into trouble

 Backing everything up on a regular basis is crucial and a must!

 Find a location for your computer where you can play the sound loud and be able to focus

Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at info@suitedmarketing.com

“What” Makes Money Grow on Trees 23

What to Record

 Start recording everything you see

 All social events

 Sports

 Kids

 Animals

 Record Yourself

 “How-To” show of yourself teaching others something you‟re an expert about:

o Singing your favorite songs

o Dancing to your favorite music

o Your view of the Current Events

Inspiration is everywhere; watch people, watch TV, watch animals play. Some of my funniest material has come from my everyday life, but I have also created scenarios on my own by coming up with some fun ideas with family and friends.

Television is the best place to look for inspiration because It‟s the place where you can find unlimited amounts of creative work. You can watch TV

shows, especially comedy (i.e., Saturday Night Live, MadTV, How I Met Your Mother, Friends, Seinfeld, etc.), movies, the News, etc. No matter what your interests are, there is inspiration available at your fingertips.

Easy text, picture, and video editing tools for PCs –

 Adobe Photoshop™

 Adobe Premiere Pro 7.0™

 CloneDVD2™

 Adobe Acrobat 6.0 Professional™

 ACDsee Pro 2.5™

 If you are an Apple™ user, please email me with a list of comparable Apple applications

Video viewing applications –

 VLC Media Player™

 File converting apps for PCs (if possible).

 AVS Video Converter 6™

 Backup Software

 Acronis True Image Home 2010

Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at info@suitedmarketing.com

“What” Makes Money Grow on Trees 24

A few more ways to show your face to the world –

WebIntroz™ makes it possible for you to introduce the real you to potential customers on your website where you can share with them your passion, expertise, drive and goals, building trust in you and your business. Let WebIntroz™ help you humanize your website with a two to three minute introduction video of you, key employees and/or members of your management team.

Visit WebIntroz™ and see how comfortable your customers will be when they meet you on your website… on their own time . . . in their own space.

When people trust you, they become your customers...and it's a lot easier to trust someone you've met.

 webintroz.com

 youtube.com/user/webintroz

Whether you who are just starting your business and still have a small advertising budget or you aren‟t the type of person who feels comfortable standing in front of a video camera, there are also a few options available for you to take advantage of promoting and building value in your business through video.

Recently, we began developing a program called WebFacez™. As of this writing, the concepts are still under construction, but please, contact us for updates and/or more information. The site should be up and running no later than spring 2010.

WebFacez™ (Coming Soon!)

 Hire actor/model to do 30 second commercial on your website

 Clipz - Purchase pre-recorded/universal clips

 Adds Value and Professionalism to your business

 TV, Radio, and Web Advertising

The parent company of WebIntroz™ and WebFacez™ -- Metropolis Integrated Media™ is a full-service film/video production company located in Salt Lake City, UT. They work with local and national clients creating effective communication videos, on-hold messaging, pod casts, marketing programs, trade shows, product demos, and advertising for TV, Radio and the Web.

 metropolispost.com

Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at info@suitedmarketing.com

“What” Makes Money Grow on Trees 25

4. WRITE AN EBOOK

Everyone has something to share with the world. The secret is finding something you want to share, are passionate and knowledgeable about, and write a book about it. Everything I have written in this book has been from my personal journey and countless hours of research for growing myself and my business.

I have searched high and low for an opportunity, and without even realizing it, I had the best opportunity right under my nose. I have decided to share all my knowledge with the world, to teach others how to build a successful business, and how to earn money on the Internet.

What is an eBook? – An eBook is a book in electronic format. One of the most popular formats is PDF files, but there are others. Readers can receive eBooks by email or downloading them off the Internet.

Why Should You Write an eBook? – The electronic age has made it possible for anyone to become a published author. You don‟t need to hire a publisher or pound the pavement trying to get your book published. You can publish and learn how to write your eBook yourself at minimal cost.

Why Would People Buy an eBook? – Although some people are still weary of purchasing a book that is not in traditional paper format, eBooks are a booming industry. People will buy an eBook when you are offering information not available elsewhere or if they need the information immediately.

What Should You Write About? – First and foremost, it must be a topic you are knowledgeable and passionate about. After that, consider the following in developing your ideas:

 Information that is time-sensitive or subject to change will likely do well in eBook format. For example, an eBook on Search Engine Optimization is likely more suitable to electronic format than print.

 Search engines change all the time and by the time a book is put into print, the information may be outdated.

 Information that satisfies an immediate need or impulse should sell well.

 This could be an eBook on soothing a colicky infant, for example.

Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at info@suitedmarketing.com

“What” Makes Money Grow on Trees 26

The above two points are not essential to writing a successful eBook, but will certainly go a long way to help in your plan on how to write an eBook.

 Use my eBook as an example of what to write about and the layout o Who, What, Where, When, How, and Why

 Other sources:

o internetbasedmoms.com/articles2/write_sell_eBooks.html

o theeBookcoach.com

o copyblogger.com/write-and-sell-eBook

Do Your Research – Don't start typing until you've done your research. Will people be willing to pay for your information? Is it readily available elsewhere?

If it is, could you approach the subject to reach a particular niche?

Putting Your eBook Together – The most common format for eBooks is a PDF file. There are other software packages with wonderful features that you can purchase to create eBooks. However, these often don‟t operate on certain operating systems or have other limitations. Click here for eBook software

reviews.

How Much Should You Charge? – It really depends on the quality of the information you provide. You could have a long or short eBook, but that's not the ultimate decision maker. Have a few friends or colleagues read the eBook.

Make sure they are interested in the topic and ask them how much they would pay. Also, have a look at your competition and see what they are charging. You can purchase a few of those eBooks to see how you compare.

Ask for Donations – You invested a lot of time and energy into writing your eBook. Although not everyone is going to donate money to you, ask your readers for donations. There is a lot of valuable information in an eBook and if your reader sees enough value in your book, he or she will be very happy to give you a donation. It don‟t have to be a big donation, but $5.00 adds up quick.

Just remember to be like those people whom you expect to donate to your cause. Be generous and keep in mind that the more you give, the more you will receive in return.

How Do You Sell Your eBook? –

1. First off, get a website. You can put the eBook on your existing website if it relates to your current website topic. If it isn't related, start Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at info@suitedmarketing.com

“What” Makes Money Grow on Trees 27

a new website to maintain focus on your topic.

2. “Establish yourself as an expert in your e-book‟s topic,” recommends Tracy Lyn Moland, self-published author of Mom Management™.

 mommanagement.com

3. Write and distribute articles that promote your eBook in the byline.

 List of possible places to submit your articles

o internetbasedmoms.com/freebies/free_content.htm

4. Participate in forums, moderate chats or run online seminars on your e-book‟s topic.

 Solicit interviews from other related websites, magazines, radio stations, etc. Allow them to read a complimentary copy of the eBook before agreeing to interview you. Offer to answer questions from their readers or listeners.

5. Offer a free email course or free eBook teaser to promote your eBook for sale. Be careful here. I have seen a number of people use this technique very poorly, including some so-called Internet gurus. Of course, you don‟t want to give away all your great ideas, but make sure your free offering does provide valuable information. If there is nothing valuable, how will someone trust you enough to actually make a purchase from you?

6. Encourage those who have read the eBook to write reviews. You can post them on your site and they can also post them on sites where book reviews are allowed.

7. Create a killer affiliate program that people will be dying to join and promote.

 internetbasedmoms.com/articles2/write_sell_eBooks.html

Sources to seek out for help with writing –

 Suited Marketing

o suitedmarketing.com

 College Students

 Freelance writers

o guru.com/writers

o elance.com

o freelancewrite.about.com

Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at info@suitedmarketing.com

“What” Makes Money Grow on Trees 28

5. WRITE WEEKLY EZINE

A weekly eZine is similar to an eBook except It‟s done on a regular basis and is a newsletter about the products you are selling, promotions, and useful information for clients and potential clients. For example, if you‟re selling soap, write about how your brand of soap can help keep skin from drying out; if you are selling healthcare products, write about how your product has been statistically proven to increase health in the demographics you are targeting. While these are just a few examples, there are many things for you to write about. You will just have to be creative and keep your readers interested.

 Build a mailing list and send it out to everyone on the list.

 Build value in yourself as the expert in your chosen field.

 Always continue to grow, ask for referrals, and ask members to share your newsletter with their friends and family.

 Always include a plan of action to visit your website, buy a specific product, and/or to become an eZine subscriber (for members only)

 Always leave the readers wanting more!

o Ex: Jeffrey Gitomer. Author of “Little Red Book of Selling”

 Excellent series of books and very popular eZines.

o gitomer.com

6. SEND OUT “THANK YOU” CARDS

Staying in touch with people is one of the most important behaviors you can practice. If you master this, people will always think of you before anyone else. They will become your clients forever and always refer people to you.

This method can be expensive in the beginning, but one of the best investments you could possibly make. When first starting out, make sure to reserve this avenue for important clients and/or business relationships until you have enough cash flow to send out cards to all your clients.

SendOutCards® –

 Send out a card to a client at least four times a year.

 One year anniversary of purchasing from you, Holidays, Birthdays, Special Promotions, etc.

 This website will remind you when to send out your cards and includes thousands of templates to choose from. It also has very high quality Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at info@suitedmarketing.com

“What” Makes Money Grow on Trees 29

cards which are mailed out for you so you have more time for other important tasks.

 This website is also a great income generating opportunity because you can get paid to refer people to use the service.

o sendoutcards.com

7. MYSPACE™, FACEBOOK®, & TWITTER™

I have been using MySpace™ and Facebook® for years to network and keep in touch with friends and business contacts all over the country.

MySpace™ and Facebook® are social networking websites and follow the same concept. I have just recently started using Twitter™ as a way to follow people and have them follow me. From my experience, the largest difference between MySpace™ and Facebook® is that more adults tend to use Facebook® whereas more young people use MySpace™. In my opinion, it‟s because MySpace™

takes a lot more time and knowledge to build a custom site, and Facebook® is very quick and easy to get up and running. Also, to build a network on Facebook®, it‟s required to know a person‟s name and/or email address to request them or you can also meet friends through other friends. It‟s not very easy to search for random people. I have also used the sites as a way to build my business which has been very successful. With some time, patience, and a willingness to learn, you will be able to build a very large network of friends for your business, as well as meet many new people from all over the U.S., and even the world.

Making a MySpace™ Page for Your Business –

MySpace™ is all over the news and all over computer screens across America and beyond. In November of 2005, MySpace™ had 26.7 million users*. Just one year later, an estimated 128 million people were using MySpace™, the site that according to Wikipedia “attracts new registrations at a rate of 230,000 per day”. And although teens may appear to be more hip to MySpace™ lingo, an October 2006 report by comScore Media Metrix notes that

“more than half of all MySpace™ visitors are now age 35 or older. ”

If you‟re out of the social networking loop, now is the time to get in it.

Today‟s savvy consumers want products from a business they can trust, learn from, and relate to and “be friends” with. MySpace™ is a potential springboard in lead generation for business owners, especially those that appear to be true Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at info@suitedmarketing.com

“What” Makes Money Grow on Trees 30

friends rather than in-your-face marketers. Your MySpace™ page can be used to gain ties with other business owners and to promote items or services to prospective customers in a more personal and easily accessible environment.

 onlinebusiness.volusion.com/articles/myspace-business-page

8. SOCIAL NETWORKING

Whether going to dinner at a restaurant, visiting friends at a house party, or joining a networking group, there are always opportunities to network.

One thing to keep in mind is, “acquiring new business partnerships and/or clients is a numbers game.” If you‟re on the sidelines and not playing the game, you are never going to win the game. In other words, “you will never make the shot you don‟t take.”

As I mentioned in my previous book, it‟s necessary to fail in order to succeed. If you have to pass out 100 business cards before you get one business partner and/or client, then that‟s what you must do. Of course, over time you will become more confident, efficient, and credible. Once the time comes, people will come to you rather than you having to go to them because you are the expert and the successful business person. People will begin to ask you how you succeeded. The only thing I ask in return is that you show them my book and tell them, “I can only show you the door. You have to be the one to walk through it.” The principle holds true with me helping you build your business.

In my opinion, business cards are the best tangible marketing business expense other than “Thank You” cards (discussed in more detail later). I have tried to market my business in many ways, and have wasted thousands of dollars.

People don‟t respond with high enough success rates to make other means worth the time and money, especially for business owners with small budgets. Some other ways I‟ve tried to market my business has been through mailers, flyers, pens, and even magazines. With all the money I spent, I may have received one or two leads.

If you want people to use YOUR services, or buy YOUR products, YOU have to build the value in YOURSELF and YOUR business through building relationships and networking. This was also discussed in more detail in my previous book.

Networking 101 – Whether you realize it or not, you probably socialize or come in contact with a few hundred people per week. There are always people Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at info@suitedmarketing.com

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looking for products or services and asking friends or family for suggestions.

Everyone knows someone, and as a business owner, it‟s your job to make yourself the person they think of before anyone else. You have to position yourself to be that someone by telling everyone you know, as well as everyone you don‟t know, what you do for a living.

Your success rate will increase over time. You just have to be patient.

You may have to talk to 100 people about your business before getting one client. That‟s okay. It‟s just your job to establish yourself as the “go-to” person and the expert.

The process is quite simple. All you have to do is make friends with as many people as you can; show a genuine interest their lives; casually mention what you do for a living; ask if they, or someone they know, have a need for your products or services; and over a business card. By the end of the conversation, you will know each other quite well and it would be the best time to get contact information to follow up with later.

I use this technique all the time. I am always trying to get to know as many people as I can. I talk about sports, weather, hobbies, movies, current events, business, and whatever else I can think of to connect with the person I‟m talking to.

Before I know it I‟m being invited out to eat, drinks, trips, barbeques, sporting events, etc. (all have truly happened to me). I‟ve made many friends from clients and some of my closest friends were met that way. You just never know who you are going to meet. As I‟ve always said, “It‟s not about whom you know, but who knows you.” I always ask myself how I know so many people, but the secret is to make friends everywhere you go. Everything else will naturally fall into place.

Ways to Network –

Friends –

 Be careful with friends. Just because you watch football or go camping with these people, don‟t mean they have a business mindset. A lot of these people are not going to be supportive of what you‟re trying to accomplish until you have results to show them.

Family –

 Family tends to be the most critical because they love you and don‟t Check out our free business development and marketing resources and loads of great information. suitedmarketing.com or email us at info@suitedmarketing.com

“What” Makes Money Grow on Trees 32

want to see you fail. I have come to the point in my life that I barely talk to my family about my business ventures unless they ask me. Even though you may be excited, your family will most likely be your biggest critics so I would recommend holding off telling them until you are certain your business is not going anywhere.

Co-Workers

 It‟s easy to talk to co-workers about your new and exciting venture because you spend a lot of time with them, but most people at work will not understand what you are trying to accomplish. Although they may envy you, they will reject your entrepreneurship. You also must be very careful if you‟re working in a job that won‟t allow you to talk about your business. It‟s best that you keep your outside business venture to yourself until the day you quit your job.

Current Customers/Clients –

 You have to be extremely careful when talking to customers and/or clients at your current job because there‟s always the po