ELEVEN SECRETS TO WIN
BIG® NUGGETS FROM THE CONVERSATION WITH TOM RYAN
- Spend less more
blunting each other and more time trying to figure out how to do something
unique and different.
- Always look at what's
there and how happy and how consistent is that across the marketplace, and
what's not there that could be a big idea to explore.
- Invention is creating
things. Innovation is creating things with a purpose.
- The bigness of ideas
is a function of the bigness of the category.
- Don’t be afraid to
take a left turn to go on a completely new path
- See opportunities by
seeing latent demand
- Trust your intuitive
psyche. It is your true north star.
- At the end, every
product has to perform.
- Be relevant from the
core of your brand
- Study it until you
know you know it. When you know you know it, then you really know it.
- Brands have history,
brands have legacy. Hence all actions have long-term consequences
