WILLIAM ESPEY

BUILDING A MEMORABLE BRAND VOICE

William Espey is an award-winning branding veteran who was the driving force behind Chipotle's unique brand voice for almost 20 years. During that time, Chipotle grew from less than 20 locations to more than 2,400. From external advertising and messaging to internal communications, William developed Chipotle’s award-winning brand voice organically, purposefully, and authentically, as a personal expression of the company’s unique values and culture.

After a short stint as a branding consultant and creative director in the corporate event space, William is now part of another restaurant revolution, this time in the digital space as the Director of Creative Services for Nextbite, developing virtual brands that are fulfilled out of existing restaurant kitchens, creating a secondary revenue stream for restaurants using existing staff and equipment. Utilizing his insights and experience going from start-up to international restaurant chain, William brings compelling brands to life.