

22
Thell Your Job Search Network What You Want
Sounds reasonable, right? “Thell your job search network what you want”. Yet I can’t tell you how many people don’t really know or have a very diffcult time getting it across. The result? A network that wants to help, but sadly, cannot.
An example: Last year I attended a structured networking event sponsored by a popular recruiting firm here in Southern California. These events put you at a table with other job seekers. The goal is to build new connections by sharing backgrounds and career objectives. The frst person I was connected with was not ready to network - as evidenced by the following exchange:
ME: So, tell me about your situation and how I can help.
HIM: Well, I’m looking for something new, something more interesting. You know?
ME: What industry are you targeting?
HIM: Well, I’ve been in finance for the last fve years and before that I was an accountant. So, something like that would be good.
ME: Do you have a geographic preference?
HIM: Not really. Wherever I can find something good.
ME: Who are your target companies?
HIM: I’m looking for something stable, companies that are strong and growing.
ME: Any job titles that would help me think of you when I hear of job openings?
HIM: Well, I’m a manager now so I would do that again. But really I’m open to anything.
This networking event was a waste of time for him as I assume all of his other conversations that night went down in flames.
This is why I push so hard for people to have a strategy! Instead of adding my “new friend” to my list of people I am looking out for as jobs pass before my eyes, I completely forgot about him. Actually I will always remember him for that conversation, but I quickly forgot his story because it was not made tangible and memorable. Honestly, if I met 10 people that night, I will be happy if I can add 2-3 people to my Watchlyst™.
It’s hard to remember everyone. So… be clear, be specifc, be memorable.