Branding in Perspective: Self-Branding for Professional Success

Branding in Perspective: Self-Branding for Professional Success

Author:

Downloads: 2319

Visits: 2

Pages: 27

Published: 6 years ago

Rating: Rated: 8 times

  • 1 star
  • 2 stars
  • 3 stars
  • 4 stars
  • 5 stars

Read One Book Free!

Become a member of Free-Ebooks.net and you can download one free book.

Already a member? Login here

Membership requires a valid email address. We DO NOT spam and do not allow others access to your private information.

Book Description HTML

We present an overview of self-branding and then describe the steps in self-branding, differentiation/positioning, self-brand management and re-invention, the online self-brand, and several real examples of successful and unsuccessful self-branding. Conclusions and recommendations are offered. An extensive literature review is provided.

Reader Reviews
loading comments
Add a comment: (You need to login to post a comment)
Rate this title:
ABOUT THE AUTHOR

Joel R. Evans

Here is a brief synopsis about me before I got cancer: Growing up, we moved around a lot. ·I was the first·one in my family to go to college. Then, while working, l was a part-time MBA student. I switched to full-time status and went on to get·my Ph.D. And I became a ·business school professor at Hofstra University. I've got a great wife and two wonderful adult daughters.

Donate to the author | Author's Website
Author's Social Media:   Twitter Account |FB Profile

Other books by author...