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TABLE OF CONTENTS
7 Days To Easy-Money: Get Paid To Write A Book .. Error! Bookmark not defined.
TABLE OF CONTENTS ........................................................................................... 2
Introduction .................................................................................................................... 9
Sell your book the easy way --- sell a proposal ......................................................... 9
You and your publisher: a partnership ..................................................................... 10
Why write a proposal first? ...................................................................................... 10
How do you write a book proposal? ........................................................................ 11
How to use this ebook .............................................................................................. 12
Work FAST .......................................................................................................... 12
Can't devote a week to writing your proposal? .................................................... 12
Day One: What’s a book proposal? Get an idea for your book ................................... 14
Day One Tasks ......................................................................................................... 14
Task One: Look over four non-fiction books ...................................................... 14
Task Two: Work through the Idea Generator exercises in this chapter ............... 14
Task Three: Create a computer folder to hold your working files ....................... 14
Task Three: Create a Work Log ........................................................................... 15
What’s a book proposal? .......................................................................................... 15
Got an idea for your book? Great! ........................................................................... 16
Start here to develop an idea for your next book ..................................................... 16
Idea Generator One: What you're good at ........................................................... 17
Idea Generator Two: Your past experiences ........................................................ 17
Idea Generator Three: Your knowledge .............................................................. 18
Idea Generator Four: What you enjoy most ......................................................... 18
Idea Generator Five: From challenge to opportunity ........................................... 19
Checklist: Is this the right idea for you TODAY? ................................................... 19
Day Two: Develop your idea and assess the market ................................................... 21
Day Two Tasks ........................................................................................................ 21
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Task One: Keep studying non-fiction books ....................................................... 21
Task Two: Develop your idea .............................................................................. 21
Dispelling myths and a word about confidence ....................................................... 21
Myth One ............................................................................................................. 21
Myth Two............................................................................................................. 22
Myth Three........................................................................................................... 22
Myth Four ............................................................................................................ 22
Today we'll develop your idea and assess the market ............................................. 23
Note: your personal experience is valuable ......................................................... 23
Simple steps in developing your idea ...................................................................... 23
1. Write down everything you know about this idea ........................................... 24
2. Make a long list of possible book titles ........................................................... 25
3. Create a list of contacts .................................................................................... 25
Assess the market for your book .............................................................................. 25
1. Visit large bookstores ...................................................................................... 25
2. Visit your library .............................................................................................. 26
3. Amazon.com .................................................................................................... 26
Write a report on your discoveries ........................................................................... 27
Day Three: Write the blurb and outline your book ...................................................... 27
Day Three Tasks ...................................................................................................... 27
Task One: Write at least three blurbs ................................................................... 27
Task Two: Collect sample blurbs ........................................................................ 27
Writing the blurb ...................................................................................................... 28
Your blurb helps your agent and editor to get a contract for you ........................ 28
Sample blurbs....................................................................................................... 29
Sample blurb from: LifeTime: Better Time Management in 21 Days by Angela Booth .................................................................................................................... 29
Sample blurb from: Making The Internet Work For Your Business by Angela Booth .................................................................................................................... 30
Write your blurb in easy steps ............................................................................. 31
One: Make a list of the benefits to the reader ...................................................... 32
Two: Rank the benefits ........................................................................................ 32
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Three: Write several blurbs, in various lengths ................................................... 32
Essential blurb add-on: the testimonial ................................................................ 33
Outlining your book ................................................................................................. 33
Start with a mind map .......................................................................................... 33
Create your outline ............................................................................................... 34
Day Four: Research your book proposal, and flesh out your book's outline ............... 34
Day Four Tasks ........................................................................................................ 34
Task One: Create your research plan ................................................................... 34
Task Two: Create a chapter outline for your book .............................................. 35
Research: How much do you need to know? ........................................................... 35
Your research plan ............................................................................................... 35
Work on your book's outline and the first chapter, as you research ........................ 37
The Brain-Dead Process ...................................................................................... 37
What goes into your chapter outline? .................................................................. 40
Will you need graphics or photographs? ................................................................. 41
Day Five: Write your proposal query letter, and submit it to agents and publishers ... 42
Day Five Tasks ........................................................................................................ 42
Task One: Start a contact list of agents and publishers ....................................... 42
Task Two: Send out ten query letters to agents and publishers ........................... 42
Today you write your proposal query letter ............................................................. 42
Do you need an agent? ............................................................................................. 43
Online resources to help you in your agent-hunt ................................................ 43
Sending your query letter directly to publishers ...................................................... 44
Yes, you can multiple-submit your query letter, and even your proposal ............... 46
Sample Query Letter ................................................................................................ 46
Another sample query letter ..................................................................................... 49
Write your query letter! ........................................................................................... 50
Here's a quick outline for your letter: .................................................................. 50
"Don'ts" for your query letter ............................................................................... 51
1. Don't make unsupported claims for yourself or your book ............................. 51
2. Don't mention that you're unpublished ............................................................ 51
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3. Don't mention that your partner, your best friend, or the milkman think that you’re a good writer or that you've got a brilliant idea for a book ...................... 51
4. Don't be specific ............................................................................................... 52
Day Six: Write the proposal ......................................................................................... 53
Day Six Task ............................................................................................................ 53
Task One: Write the initial draft of your book proposal ...................................... 53
Relax! You'll write your draft in stages ................................................................... 53
Let's write the proposal ............................................................................................ 55
Your chapter outline ............................................................................................ 55
Your background—why you're the person to write this book ............................. 55
Write the Overview .............................................................................................. 57
Sample Overview Writing To Sell In The Internet Age ....................................... 58
The Internet gives writers unlimited new opportunities ...................................... 58
A how-to plus a how-they-did-it .......................................................................... 59
What I won't be including .................................................................................... 59
Don’t hype, BUT DO INCLUDE EVERYTHING RELEVANT ....................... 60
Your Overview's length ....................................................................................... 60
Write the Promotions section ............................................................................... 60
Promoting with money ......................................................................................... 61
Promoting with time ............................................................................................ 61
Sample Promotions section Writing To Sell In The Internet Age ........................ 61
My plan outline .................................................................................................... 62
Write the Competition section ............................................................................. 62
Day Seven: Write the sample chapter and revise your proposal ................................. 63
Day Seven Tasks ...................................................................................................... 63
Task One: Write the sample chapter .................................................................... 63
Task Two: Revision ............................................................................................. 63
Today you write your sample chapter ...................................................................... 63
A fast chapter-writing method ............................................................................. 63
1. Reread your notes ............................................................................................ 64
2. Talk to yourself on paper ................................................................................. 64
3. When you're ready, write ................................................................................. 64
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Revising your proposal ............................................................................................ 65
How to revise ....................................................................................................... 65
1. Read the entire proposal................................................................................... 65
2. Slash and burn .................................................................................................. 66
3. Add material..................................................................................................... 66
4. Read for coherency .......................................................................................... 66
5. Revise for style ................................................................................................ 66
6. Copyedit ........................................................................................................... 66
You're done! ................................................................................................................. 67
Resource: Sample Book Proposal ................................................................................ 68
7 Days To Easy-Money: Copywriting Success ........................................................... 68
by Angela Booth .......................................................................................................... 68
Proposal ....................................................................................................................... 68
Angela Booth ............................................................................................................... 68
Overview ...................................................................................................................... 69
The business writing market is invisible to most writers ..................................... 69
Writers need this book ............................................................................................. 70
The book's structure ................................................................................................. 71
What's not in the book ......................................................................................... 71
Angela Booth's Background .................................................................................... 72
Quick Bio ............................................................................................................. 72
Partial list of publication credits .......................................................................... 72
Web site ............................................................................................................... 73
Why this author for this book? ............................................................................. 73
Competition.............................................................................................................. 74
1. The Elements of Copywriting: The Essential Guide to Creating Copy That
Gets the Results You Want .................................................................................. 74
2. Teach Yourself Copywriting............................................................................ 74
3. The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less ..................................................................................................... 74
Who will buy 7 Days To Easy Money: Copywriting Success and why? ................ 76
My promotions plan for 7 Days To Easy Money: Copywriting Success ................ 77
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My plan outline .................................................................................................... 77
Chapter Outline ............................................................................................................ 79
How to get the most out of this book ....................................................................... 79
Week One: Start Your New Business In Just Seven Days! ..................................... 79
Introduction & Day One: Getting Started ................................................................ 79
Day Two: your portfolio, prospecting and marketing ............................................. 79
Day Three: Writing Longer Copy ............................................................................ 80
Day Four: Public Relations Copywriting ................................................................. 81
Day Five: Specialist Copywriting ............................................................................ 81
Day Six: Focus on Marketing .................................................................................. 82
Day Seven: Copywriting for performance ............................................................... 82
Week Two: Your copywriting services marketing plan and more .......................... 83
Week Three: Copywriting for the Internet............................................................... 83
Week Four: Writing bios (biographies) and creating your own media kit .............. 84
Sample Chapters: Introduction and Day One .......................................................... 85
Introduction .............................................................................................................. 85
Can YOU make money freelance copywriting? .................................................. 85
First must-do: get your client's message across ................................................... 86
Second must-do: market your copywriting services ............................................ 87
How much can you earn? ..................................................................................... 87
Day One: Getting Started ............................................................................................. 88
Your Day One Objectives ........................................................................................ 88
The brief, and your Writing Services Agreement .................................................... 88
Your briefing sheet .............................................................................................. 89
Your Writing Services Agreement....................................................................... 90
(Sidebar) The copywriter's formula: AIDA ......................................................... 91
Writing copy step by step ........................................................................................ 91
Step One: Research .............................................................................................. 91
Step Two: Prepare by getting a conversation down on paper or on the computer
screen ................................................................................................................... 92
Step Three: Brainstorm with word associations .................................................. 93
Step Four: First draft: write it fast........................................................................ 93
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Copywriter's How –To: Five Easy Tips To Write A Perfect, Selling Ad ................ 94
Tip One: who's the reader? (Or viewer, or listener if you're writing for
broadcast.) ............................................................................................................ 94
Tip Two: Write an attention-grabbing headline................................................... 95
Tip Three: Write the features first, then work out what the benefits are ............. 95
Tip Four: Don’t forget the response! ................................................................... 96
Tip Five: Read it out loud .................................................................................... 96
Day One Exercises ................................................................................................... 96
Exercise One: Write a brief.................................................................................. 96
Exercise Two: Getting (conversational) words on paper: Tell me about your
favorite pen .......................................................................................................... 97
Exercise Three: Write ad headlines from the brief you created ........................... 97
Exercise Four: Create the ad from the brief and headlines you wrote ................. 97