Like so many others, I stumbled into the Net auction business by accident. I had heard about them and decided to see what all of the hullabaloo was about. So I bought a couple of things and had a marvelous time. Even at that point, I could see the profit potential of Net auctions.
Searching for this information myself, I discovered only two kinds of material were available…1) Read and Guess... You can find a few quite good auction books on eBay. Unfortunately, they don’t tell you exactly how to make money. There is a lot of talk that goes, “Get some merchandise to sell, and then...” Isn’t that the problem?
What merchandise? Where do I get it? What kind should I get? Do I buy it and hope, or can I know in advance that it will sell? What do I charge? The list of questions goes on and on. And the answers get harder and harder to find.
2) Get-Rich-Overnight... There is the ever-floating foolishness that “guarantees that within two weeks you will be making $50,000 a month with your auction business.” There are CDs that promise to give you a list of 1,000,000 places to buy merchandise. However, when you call or write to their sources, they’re all out of business. Neither type of material is productive -unless you are cultivating frustration.
A favorite marketing word is “secret” -- a neuron-charging word that tingles your brain. Suddenly, a picture pops into your mind of someone whispering in your ear…
… “I know a secret and I will share it with you if you pay me a whole lot of money.”Guess what? There aren’t any secrets in Net auctions.
Of course, like anything in life, you must master the basics and understand what you are doing. This is true if you are picking up trash or creating secret weapons for the Pentagon. No successful business, online or offline, happens by accident.
This book will provide you with usable and do-able information and ideas. You get everything you need to know to carry out successful auctions, how to…• write powerful ads and listings
• figure out your costs so that you sell at a profit
• master record keeping
• arrange shipping and handling
• accept payment
• build traffic
• suppliers and auction sites
• money-making ideas
• how to avoid mistakes that cut into your profits
• studies of successful sellers that are making huge sums of money
I can promise you that you have the information to do whatever you want with auctions. Keep in mind that this is an art, not a science. And isn’t that for the best? By developing our own skills and abilities, we become the kind of wealthy and successful people we all want to be. Knowledge is only potential power -- without action, it is useless.
So if you want to become a master of the auction game, get in there and experiment. You will learn, make new friends, earn some money, create some messes, waste some money, learn value, have a great time playing the
game, make ever-larger sums of money and increase your freedom.
Even better news. An auction business is easy compared to other kinds of businesses. I have worked for other people for years, taken orders and toed the line. As an entrepreneur, I have made money at real estate, information selling, mail order, multi-level marketing -- all the standard stuff. I can tell you definitely, positively, that Internet auctions are easier than any of those.
This doesn’t mean that money just falls into your hands because it doesn’t. But it does mean that you don’t take orders from others. You make the decisions. And... you don’t have to go looking for your customers because they’re already waiting for you. What could be better?
What is it like to play the auction game? It is exciting, challenging, frustrating, fascinating, nerve-wracking, rewarding, and on and on. But it is never boring. I love this business and I hope that you will, too.
It’s an e-commerce party, a celebration, a happening... and you’re invited to join the rest of us on the road to online success!