Think of your auction listing as your “Web site” and your sales copy is your Web site salesperson. A successful salesperson knows how to “read” her customer... how to put herself into the mind of her buyer.
By doing so, she is able to discover what her buyer really wants -- and then provide it.In order to succeed in auctions, you have to do the same thing. Know what your customer wants and then speak to him or her on a one-to-one level. If you are thinking that you can’t do this, I can assure you that it isn’t that difficult.
The simplest, easiest method to figure out what your customers want is to constantly study winning and losing auctions!Often two sellers will offer identical or almost-identical products, but one will be a smashing success and the other, a dismal failure. Whenever you find such a situation, examine the listings carefully to understand the difference.
For example, I auctioned some cookware, and the results were just OK. I relisted the item with one adjustment to my previous ad -- I put the retail price in the headline. This time it was a smashing success. Obviously, my buyers wanted a bargain.
Where did I get this idea? Simply by studying some successful sellers. You don’t need to be a marketing genius constantly inventing clever ploys. All you have to do is figure out what other successful people are doing and adapt it to your own sales, keeping in mind your target customers’ needs and wants. Believe me, when you start becoming a power player, you will be noticed by many people… and they will start copying you!
Competition is keen. With millions of available items to bid on, you must capture the attention of buyers if you plan to succeed. And that’s not all. You have to be able to answer that all-important question in the buyer’s mind, “What’s in it for me?”
Distinguish your auction listing from your competitor’s by mastering the following marketing skills…