Generally the sellers highlighted in Chapters 15 and 16 followed the business model of high volume/low price. With that particular approach, the seller must sell large quantity of items to make a substantial income.
This chapter is about the low volume seller, the one who specializes in very expensive items. That does not necessarily mean, however, that those thousands of dollars invested in merchandise are coming out of your pocket as the seller. The safest way to sell high-end items is to sell merchandise that belongs to other people.
Certainly, if you find something that you recognize as an awesome bargain and you are an experienced trader, then go for it and buy the expensive item with your own money. But that is a long way off for the smart auction seller.
Never, never, never do this until you are experienced, very experienced!
Some people think that Net auction sales are strictly for small ticket items and there isn’t much money to be made unless you are a volume dealer. This chapter will get rid of that notion. Net auctions are vast in scope. There is (almost) something for everybody.
Here is a 4 bedroom yacht for sale to the highest bidder…
I am including a bit of its listing description… ...witnessed some of America’s most historic events,
including FDR and Eisenhower planning D Day, Truman
pondering whether to drop the nuclear bomb, Nixon
negotiating the first arms control treaty with the Soviet Union and later deciding to resign and Kennedy celebrating his last birthday party (just after Marilyn Monroe sang to him at Carnegie Hall).
Or, imagine bidding over a million dollars on a house based on a listing…
The sale of yachts and million dollar houses obviously produces generous commissions. For more income-boosting possibilities, read on...
