CONTENT
TRAFFIC
PRESELL
MONETIZE
Hmmm, you may be thinking. What does that mean?
Let us talk you through it.
STEP 1) Build CONTENT by loading your site with fascinating, valuable information and solutions that people are searching for on the Internet.
STEP 2) Your carefully focused content means your site is well-ranked by search engines, which direct streams of visitors – TRAFFIC – to your site.
STEP 3) Overdeliver top-value information to your visitors without pitching to them – that is, PRESELL. You do this through the way you write the content on your site. (We’ll tell you more later on.) Content written to PREsell puts your visitors into a positive mindset, so that they like your site and feel as though you are a trusted friend.
STEP 4) At that point, because you’ve established your credibility, you can get your visitors to generate income. In other words, you MONETIZE. We explain the numerous ways you can do this later in the chapter. In time, you’ll use a mix of methods, to build a thriving, diversified business.
CONTENTTRAFFIC
PRESELL
MONETIZE
That’s all there is to it.
Now that you’ve seen the underlying concept, let us tell you a little more about each stage. Because we know you’re pressed for time, our aim here is to give you the big picture.