So far we have built a Brain and have a MS Word document that represents a complete book or potential book. This is not a useable eProduct –it is useful as a stepping stone to many products but is far too accessible to be sold or given away free. And, in addition, there are some people who do not have MS Word and would have to expend hundreds of dollars to read your book if it was dependent upon your readers having MS Word.
A MS Word document file is extremely useful to now make other products, and with little effort at all, at least six or so products can be made from what you have now built. All these options of building a range of products is especially attractive if the information eBook you have produced may be used by some of your market who will teach from this book, or others who wish to make a presentation to their board or other business group.