Chapter 8: Bidding directory submission guidelines -----------------------------------------

Bidding directories are a type of paid directories where listings are sorted by a bid amount. For example, if you have your website listed in a bidding directory and you want a higher position for your link, you can bid higher and improve your position. In many ways, bidding directories are similar to PPC marketing – if you want the best exposure, you should expect to pay more.

On next page you’ll find an example of how bidding directories works. Below is a snapshot of famous bidding directory: BigWeblinks.com. As soon as the website launched it was heavily promoted and received a PR 7 on the Google Toolbar on the first Toolbar Page Rank update. As was stated above, if you want to rank better – you’ll have to pay more. You can see that the DirectoryDump Directory has paid as much as $3035 for ranking first! The next site paid $3030, and so on. If you want to rank first here, you’ll have to pay at least $3035; a huge amount of money for a single backlink. However, you can list your website by paying only $40 if you choose this route.

Tip: This was a popular directory model, and it may help you increase your rankings and traffic – but you should be aware that many bidding directories lost their PR in the last PR update. This is probably due to Google taking action against websites that sell links – but for the most part, these websites are still showing up in Google’s index, so they may still have some benefits.