Building Link Popularity with Directories -----------------------------------------

Introduction: There are hundreds of QUALITY web directories on the internet today. If you don’t know what a directory is exactly - a directory is simply a categorized list of websites sorted by topic. As an example, visitwww.dmoz.org and you’ll find a number of categories on the home page and hundreds of sub-categories for each category as you dig deeper into the website. DMOZ is a good example of what a quality directory should be – and it’s free to submit to. But, there are hundreds of smaller directories online where you cansubmit your website for free as well. Once you get your website listed in these online directories, your website can get free traffic and other benefits – such as permanent one-way backlinks, which can help improve your website’s search engine rankings.

Benefits of listing your website with free quality directories

 

• Provides permanent links, which improves your link popularity.

 

Once your website is listed in a directory, it’s there to stay.

 

• Improves keyword relevancy for your website with “themed” submissions and targeted anchor text.

Directory submissions allow you to get links from related pages. For example, if your website is related to real estate, your directory submission will only be approved if you submit your website to real estate directory, or at least a real estate category within a general directory. This means that links

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to your website will be from relevant pages only, and search engines prefer links from topically related pages.

 

• Can replicate natural link building, if done correctly.

Suppose you’re a webmaster, you have a website and you like some other website and you link to it on your website so it can help you and your visitors. That’s called natural link building. In other words, “a natural link is a link someone pointed at your site/page from his site on his own will.” When you submit a website to a directory, an editor reviews and approves it, thinking that website will be beneficial to visitors of that directory. So in that respect, directory links are literally like natural links.

• Gain targeted visitors from the directories themselves.

Remember the old days before search engines? We used to browse directories like Yahoo to find websites that we were interested in. While even though search engines are more popular with users today than directory listings – people still use online directories to find relevant websites. By listing your website in quality directories you can expect to receive traffic from the directories as well as search engines.

• Builds one-way links. There’s no need to link to other websites.

Usually when you want to build links and want a backlink from a particular website, you’ll have to trade links with them or pay for a permanent backlink. However, directory links are free and permanent without any reciprocal link exchange needed. If your site is a quality website, most directory owners will be happy to link to yours simple for the asking.

• Permanent results for a one-time investment.

Whether you’re submitting your website to directories yourself or hiring a directory submission company, it’s considered a good investment. For a one-time investment of time or money, you’ll receive permanent links which will help increase the visibility (and popularity) of your website for years to come; it’s well worth the investment.

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