Introduction .............................................................................................................................. 7
Definitions ............................................................................................................................ 9
Convert More Sales. .......................................................................................................... 9
Split Testing..................................................................................................................... 10
Manual Split Testing. ....................................................................................................... 11
Automated A\B Split Testing............................................................................................ 12
Multi Variate Testing ....................................................................................................... 12
Creating An Account ............................................................................................................... 14
Testing .................................................................................................................................... 16
A\B Split Test Or Multi Variate Test? ................................................................................... 16
A\B Split Testing. ............................................................................................................. 17
Advantages of Google Website Optimizer for A\B Split Tests ........................................... 20
Multi Variate Testing. ...................................................................................................... 20
Advantages of Google Website Optimizer for Multi Variate Tests .................................... 26
Conclusions ......................................................................................................................... 27
Bonus Chapter ........................................................................................................................ 28
Headlines ............................................................................................................................ 28
First Paragraph .................................................................................................................... 29
Increase Your Credibility And Build Trust ............................................................................. 30
Testimonials .................................................................................................................... 30
Qualifications .................................................................................................................. 30
Media Recognition. ......................................................................................................... 30
Contact Information. ....................................................................................................... 31
Your Offer. ...................................................................................................................... 31
Thank You ............................................................................................................................... 32
To hard working wealth creators
