Getting Started
Now before anything else I am not going to bore you with a long winded introduction on Facebook and how it started. I am sure you will be familiar with Facebook and its owner Mark Zuckerberg (the former high school nerd) who is a billionaire, who created the site in 2004.
Now most people you know will be on Facebook. The amount of traffic and the level of publicity Facebook receives is astonishing. This is why there is a lot of money to be made from Facebook.
Fanpages
Since the introduction of Fanpages Facebook has changed the way we market our business online. Facebook Fanpages allow you to market to a certain audience, anywhere across the world.
In the first section of this guide I am going to focus on creating your first fanpage. Now to make it easier I am going to be focusing on one specific fanpage throughout this guide. I will make a Fanpage from scratch and show you exactly how I monetise it with CPA/Clickbank offers.
I will also show you how to make money by “renting out” Fanpage status updates to people.
Creating Your First Fanpage
Now before you create your first Fanpage make sure you do a bit of research. If you read my FREE prequel report on Fanpage Dollars I show you the different research methods I carry out to see what type of things are “buzz worthy” and what people are talking about.
In order to create your fanpage simply head over to http://www.facebook.com/pages/create.php?
Now here we can see we are given two options.
The first option is an “Official Page” and the second option is a “Community Page”.
If you are going to be creating a fanpage for a business or a brand then you should be creating an “Official Page”.
However, if you are going to be targeting a niche market then I would create a “community page”.
So therefore, for the purposes of this example I am going to create a fanpage on “Short Emo Hairstyles”.
Now notice the title of my fanpage is going to be something different. It contains the main keyword but to stand out I am going to call it “I think Short Emo Hairstyles are Sexy!”
Now according to Google Keyword Tool our keyword generates a lot of searches.
As you can see the keyword “emo short hairstyles” generates just over 40,500 searches per month.
This is a lot of searches for this keyword.
Now I am going to click the “spy glass” link to see what it shows on Google Insights.
We can see that this niche generates a lot of interest from countries such as UK, USA and Canada. This is useful because when it comes to CPA offers we can focus on promoting offers to this market.
Also notice that the top “search terms” are “emo short hair” and “short emo haircuts”.
Now I am going to head over to Wordtracker and get an estimation on how many searches there are for this keyword.
These are the results from Wordtracker Gtrends. We can see that there are a lot of searches for the keyword “short emo hairstyles” and other related keywords to this niche.
The next thing I am going to do is head over to Google and see how much competition there is for this keyword – “short emo hairstyles”.
Now we can see that the keyword in quotes (According to Google Keyword tool) there are just over 18,100 searches.
Now if we head over to Google and type in “short emo hairstyles” in QUOTES we can see that there are just over 78,000 results (this is excellent news).
Now this is good news because competition is VERY LOW for this keyword. Now I am going to head over to Instant Domain Search to see if I can snap up a nice keyword rich domain for this.
As you can see there are two good keyword rich domains that are available. I am going to go ahead and register the .org domain name.
So I am going to head over to Namecheap and register the .org.
(.org domain names are just as well ranked on Google as .coms).
Now that I have registered the domain I am going to link it to my webhost and create a simple Traffic Hub.
A traffic hub is a simple portal (one page) which will act like a landing page to your Fanpage.
Now the first thing I am going to do is install Wordpress on this domain name.
Wordpress can easily be installed using your host through “one click” feature via the Fantastico link.
I am not going to teach you how to install Wordpress as its pretty easy. I just like getting straight to the point.
Once you have installed your Wordpress website it should end up look something like this (see below).
Now at this stage what you need to do is simply add a Facebook “liked” button so that links to our Facebook fanpage.
Now let’s go back to our Fanpage firstly and create it before we link it to our website.
Now once you enter the title of your Fanpage (in this case “I think short Emo Hairstyles Look Sexy” you should see a screen that looks like this.
Now this is the part where you need to edit your Fanpage and fill in the details. I would start off by including an image that relates to this.
Now when it comes to an image please be careful. Do not use an offensive image or an image that contains the URL of a website. Facebook is strict on images.
However, I have had no problems in using images from Google Images.
Here is the fanpage updated now with an image.
Now the next thing to do is add basic information about your fanpage. Here as you can see I have added information and have invited people to “share their pictures of emo hairstyles”.
Now as for a URL at this stage I am going to leave it blank.
I will talk more about including a URL, later on in this guide.
For now let’s focus on creating the fanpage.
Now the next thing you need to do is add the “liked page” on our keyword rich website.
As you can see there is an option on our fanpage that allows us to do this.
Click this button – until you see a screen like this.
As you can see this section allows you to customise the “Like box” button before you display it on your website. Change the Facebook Page ID code to the unique number you have for your Fanpage.
So for example, the URL of my “Short Emo Hairstyle” fanpage is http://www.facebook.com/#!/pages/I-think-Short-Emo-Hairstyles-Look- Sexy/125224834190970?ref=ts
In this case the unique number is the one highlighted in RED.
Once you have finished customising it simply click the “Get Code” button.
Next you should see two options – Iframe and XFBML. You can use either one. Once you have selected your code click “Done” and simply paste the code onto your website.
I chose to paste it after my post on my website (see below).
Now at this stage there are no fans joined to this fanpage.
As you can see I have made sure the title of my post contains the main keyword and also the short description after the post.
You might want to use a longer description. However, this is just an example.
Now going back to our fanpage there is also an option to link our fanpage to Twitter so your followers can see your updates.
Now before we you start monetising your fanpage in the next section I am going to talk about how to direct traffic to our Keyword rich Wordpress website so that you will start appearing on the first page of Google.
This is important before anything else as this website will act as a PORTAL Traffic Hub for your fanpage and it will also direct people from the search engines to your fanpage.
Directing Traffic to our Traffic Hub
The next thing to do is direct traffic to our traffic hub website.
Now at this stage having a keyword rich domain is a good idea because when it comes to outsourcing your SEO then you will have an excellent chance of ranking on the first page.
When it comes to driving traffic to my traffic hub website I use Article Marketing. Article marketing directories such as Ezine Articles and Article Base are my preferred choices.
Article directory sites are always seen as authority sites and people tend to look at articles as authority articles.
Now going back to our traffic hub website we can see that our main keyword is “Short Emo hairstyles”.
If I wrote an article on “short emo hairstyles” then I would make sure that I would do the following.
Keyword in Title – Make sure keyword is in the title of your article (use a long tailed keyword if you have to).
Keyword Twice in the first paragraph
Keyword once in the article
Keyword twice in the last paragraph or 2.
You can easily outsource your articles by using Elance or Odesk.
A backlink service will also be a good idea because it would increase your chances of getting your traffic hub portal on the first page.
However, I do not want to bore you on traffic generation methods on this section because this course is about fanpages and I am going to mainly focus on fanpage traffic.
The purpose of this section was to show you how you create a Traffic Hub portal for your Facebook fanpage so you get autopilot traffic from the search engines.
In the next section I am going to go through several detailed traffic generation techniques to direct traffic to my fanpage.