How to Combine Your SEO with Pay-Per-Click Advertising Campaigns by Simona Antosikova - HTML preview

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1. Introduction

Getting a top 5 search ranking in Google, Yahoo! and recently in MSN.com as well is the key factor to advertise your product on-line. Optimizing your website will generate more traffic than all of your other Internet Marketing efforts combined. By simply getting traffic coming to your website, you have got more chance of generating more sales.... The best way to have a good position on Internet search engines is to combine your SEO (Search Engine Optimisation) with pay per click advertising campaigns (Google Adwords, Yahoo! Search Marketing or Microsoft AdCenter for MSN.com).

These two most successful techniques for getting ranked high can positively influence each other and implementing them both you will get excellent traffic results.

Read these few pages and you will learn all about SEO and pay-per-click (PPC) campaigns before you waste a lot of money on a campaign that doesn't work. This guide provides essential overview of SEO and it will help you to launch your first on-line advertising campaigns with Google Adwords, Yahoo! Search Marketing (formerly Overture) or Microsoft AdCenter.