There is still quite a bit of concern about security on the Internet. Even if there were no real threat of people having their credit cards lifted while purchasing on the net, they are still worried about it and many are reluctant to order unless they are on a “secure server.”
How to Pick a Shopping Cart System that Makes You Money To add to their worry, browsers have security information boxes that pop up when someone tries to submit information to an unsecured site.
Whichever browser you use will most likely show the URL in the address box near the top of the screen beginning with “https:” instead of “http:” . The “s” indicates Secure Server.
So how do you get one of these things?
You can go buy one, which you would be crazy to do because good shopping cart systems provide them for you.
It's one of those things that's important, but just like with your car engine, you don't have to be able to explain internal combustion to be able to drive to the grocery store.
If you have a secure server, make sure you brag about it. Tell your customers that they can easily order at your “secure” online store. Post this at prominent areas of your shopping cart.
How to Pick a Shopping Cart System that Makes You Money