Search Engine Internet Marketing Optimization - Do You Really Need a
Consultant?
Online Business Optimization – The Internet Online Marketing
Advertising Business
Search Engine Internet Marketing Optimization - The term, though
seeming terribly technical, is often held up as bait for you to bite on. The consultants won't get you to pay them large sums of money if the image
of total failure isn't brought into your mind at the thought of not
employing these people.
The question is: what is search engine optimization and what has it got
to do with marketing and, in particular, internet marketing?
Do you need it?I get asked this often.
As you read this page, you will experience the feeling of
excitement at learning something new about home based
internet businesses that will benefit you directly.
The other day, I attended a seminar and heard a consultant telling the
mostly newbie crowd of internet entrepreneurs that it takes years and
thousands of dollars to get one of your pages on the top ten of a search.
If your page is not on the top 20, you are dead and that is true. On the
other hand, using tools like online business optimization and vehicles
like Ezine Articles can put you on the front page for FREE sometimes
within days.
You want your site or name in the top ten because: 1.
95% of searchers will click on one of the top 10 sites. If you are not
there, you are doomed. 99 out of a 100 sites on the web right now will
be dark a year from now only to be replaced by another batch of
hopefuls following the advice of "experts".
If you consider your site page to be a teenager in high school looking to
be noticed for the prom, you could liken search engine optimization (or
seo) as the perfect clothes, perfect haircut, the right posture and so forth that the high school person would put forward when trolling for a date
(internet marketing). The home based business online business has many
similarities to how we live.
2. Search engine internet marketing optimization involves getting
noticed by the search engines. They are looking for quality, relevant
content on your site. If someone types in a search for acne cures, they
don't want to see the top ten page full of tomato disease, dog training
and making cement at home sites. They want all 10 to be relevant to
acne, acne treatments, acne cures and anything else to do with acne.
Now keep in mind that if you are prepared to take a while to
build your home based internet businesses, you are ahead of the
pack. You know there is no free lunch, don’t you?
That’s why it’s called the internet online marketing advertising business.
It’s sole aim is to match a solution of cure to a problem or desire stated
in the original search engine query.
3. If they typed in "natural acne cures", then a whole new set of highly relevant results would be displayed.
How can the search engines detect what is on your site and the quality of
it? They have hundreds of criteria that they use to judge your site. They
greatly affect your internet marketing activities. To name a few:
1. Where did your visitor come from?
2. How long did they stay?
3. Did they break the sound barrier smashing down on the back button
within seconds (called the bounce rate) of arriving or did they read your
material, perhaps go to several pages and then click through one of your
links to a product you sell (they have found their solution therefore your
site is highly relevant).
Imagine scenes of giggly excitement when getting up in the
morning and checking on how well your home based internet
businesses have done overnight by themselves. It’s a pleasure
few people will ever know, isn’t it?
4. How many other quality sites are linked in to yours? Links are signs
of popularity and the guru's will try to convince you of the complexity of
doing this. They will mention something called DMOZ (do a Google
search and find out for yourself what it is). About 80% of the applying
sites are rejected. It is nice to have them on your side but life will go on without their blessing. And, who knows, you might be one of the
accepted 20%
5. There are many other things the search engine spiders (little bits of
code) look for as they "crawl" your site. The search engines have many rocket scientists working on their search algorithms and they are getting
better all the time.
The experts will give you dire warnings of losing your fortune with:
* PPC (Pay Per Click) without the proper online business optimization.
* PPA (Pay Per Activity)
* Keyword density
* Op-ins
* Squeeze pages
* Creating your own ezine (or not)
* My God, how will you get paid for your internet marketing? (PayPal
and ClickBank are highly secure and virtually free for your home based
business online business)
* and so on.
Little by little, you become free of any lingering doubts about
home based internet businesses and what they can do for you.
Better understanding grows excitement, doesn’t it?
All of this information, how to use it, build sites and so forth is available free on the internet. Go slow and work hard. It will take time. Anyone
can build a very successful internet online marketing advertising
company.
The internet is truly the river of gold. The problem is that most people
show up on its shore with a little thimble to timidly dip out some gold. I
urge you to show up with a fleet of tanker trucks (the river doesn't care).
In conclusion, you really do not need a consultant to prosper in internet
marketing. The biggest reason of all is that once they get into your site,
they will add all kinds of pretty features and pictures. What happens is
that all that fine print on the contract you signed comes into effect.
Almost everything on your site becomes their intellectual property! If
the day comes that you want to fire them, you will suddenly realize that
your business is not really your business. Copy right laws protect them.
You have lost all control. You do not need these people!
Online Business Optimization – The Internet Online Marketing Advertising
Business – End chapter 17
Online Business Optimization,
Home Based Internet Businesses,
The Home Based Business Online Business Opportunity,
And The Internet Online Marketing Advertising Business