So, now we have an understanding about InternetMarketing, what is Traditional Marketing then? Well, it is totally different and the way we operate Internet-Marketing might not be appropriate to be used on Traditional-Marketing.
Traditional-Marketing is mostly about advertising. Those TV, billboard, newspaper, street sign advertisements are part of it. They are based around creativity, and the more creative you are, the more attention you attract when potential customers spot you.
This method of marketing has been very successful within the past few centuries. People were paying attention to what the corporations tell them and believe in the product. Therefore advertisements work for most of the people.
However, time has changed, we don’t tend to pay attention to the business messages they give us. Especially to those younger generations, the advertisement just does not work as much as it used to be.
I personally love to watch TV and enjoy all the valuable content that they provide, but it seems like advertisements pop up every 10 minutes of the show. A total of 60 minutes for the duration of the show, around 25 minutes are advertisements and only 35 minutes are the actual content. I don’t suppose that this is what happens in most country, but certainly a definite “yes” for the Taiwanese TV channels. What I tend to do is to surf around other channels while the main channel is showing the advertisements.
Each of the TV advertisements are very costly, however many corporations still jump in to invest in this area. This is because Traditional Marketing has been providing them with the increase of sales and brand awareness since a long time ago.
In now days, we are able to separate what is an advertisement and what is not. Certainly, a barrier is built between the messages that the corporations want to tell us. The effectiveness of TV advertisements will decrease as the population of the younger generations increase. This is because when you are growing up in the environment where you are constantly being given messages that you’ve been told not to rely on, you will filter out those you do not want to hear or see.