Key word optimizations are methods to increase rankings on the organic search results. The organic results are based on the Google’s search engine algorithm which calculates the site’s relevance and importance. Those rankings are best to provide their users with the best searching experience. Therefore basing on the keywords that the searchers enter, the search engine will provide the most relevant and useful site for their users. For Google, the arrangements of the organic search results are only depended on Google’s calculating algorithm, they will not obtain any payments for boosting ranking services.
How Google’s algorithm calculates:· Use of “Web Crawlers” (AKA spiders or robots). Those are the programs that search engines have designed to figure out new web pages. They follow links from pages to pages to discover new content.
· Information from the web pages are then stored by the search engine. All of the information are indexed and categorized.
· When the searcher enters a keyword or phrase into the query, the search engine runs through their system and finds the page with the most relevant information and better ranking.
· The ranking is made when searchers find your website more often. Another words, when you have more people visiting your websites sites from links of other website (visitors from the Google search results can be included as one).
We contribute our knowledge onto the web for potential customers to view them and get to know about our company. During my interview with Ms. Chang from I-Want Internet Marketing agency, I asked her “How does your company increase the organic ranking of your customer’s website?” she answered as: “It can be produced by customers of Word-ofMouth phenomenon or by the company itself. We can look for Key-Phrases/Words that are related to the product, and we use them to create content. This is so that when people look for the word; our company will appear on the frontier of the list of search results. As more and more people enter the site, the search rankings will improve and bringing more customers. Again we refer back to the three different types of internet users; this strategy is for the light & medium users”
“Providing valuable information” is establishing thought leadership and recognition. The analysis of possible “Keywords” of your product and your brand is important to achieve efficient key word optimization.
Like pointed out earlier, the best method to bring your rankings up is to create and build valuable contents for your potential customers.
So how do we turn those “potential customers” into customers?Those pages of valuable contents should link to another “landing page” of the company which can potentially pull the business together. A landing page isn’t the official home page. It can be a subpage under your official website. It is a page that summarizes your company and the services that you offer.
Landing Page Guide Lines:· Short Information and graphics enabled
· A page that offers the same look, feel and tone of your company
· Written for your audience
· Communication with your audience not advertisements
· Provide a happy quote from the customer
· It is a self-contained website, not your official website
· Providing a way that your audience can contact you, they should be easy(Provide multiple methods)
· Only asking for necessary information
· Following up to them and provide your service