As someone who appreciates the value of high quality content, you will spend a lot of time, money, or both, on content creation. With this in mind you should make sure that you squeeze every last bit of value out of everything you produce.
Your visitors and potential customers will have different preferences on how they consume content – some may enjoy reading text based tutorials, whereas others may prefer a visual format (e.g. infographic), a video, or perhaps an audio version.
Repurposing your content is a great way to reach new audiences and pick up some nice links along the way!
For example, one text based blog post could potentially be repurposed into: -
All of these should give you an opportunity to drop in a link back to the original content piece hosted on your site - driving traffic and boosting authority.
Further Reading