Put some time into thinking about what to call your software, and whether you plan to expand on it later. While software that meets a real need is essential, and it has to work, it should have some branding to it – and try to be unique while still getting the idea across.
In the area of system maintenance for example, we have found no less than 20 products with the word “mechanic” in their names, from at least eight publishers. So do you find a way to use the word mechanic? We say no. You’ll never standout, but you could try expanding the metaphor – Software Pit Crew for example.
If you have big plans, you may want to work with some branding or marketing resources – you can find plenty of them on Elance and Guru as well. © Copyright 2006 by Michael Rasmussen and Jason Tarasi - All Rights Reserved.