No Filter, No Problem: Mastering Instagram Aesthetics and Authenticity by Famium Co - HTML preview

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Creating a secondary color palette

A secondary color palette consists of additional colors that can be used occasional y to add variety and depth to your feed. These colors should complement your primary color palette and can be used in smal doses to prevent your feed from becoming monotonous. To create a secondary color palette, consider the fol owing:

● Choose colors that are adjacent or opposite to your primary colors on the color wheel. These colors wil natural y complement your primary palette and create visual harmony.

● Select colors that have a similar tone or saturation level as your primary colors. This wil help to maintain a consistent aesthetic across your feed.

Using color theory to guide your choices

Color theory is the study of how colors interact and influence each other.

Understanding the basics of color theory can help you create a balanced and visual y appealing color palette for your Instagram feed. Here are some popular color schemes to consider:

● Monochromatic: This color scheme uses various shades, tints, and tones of a single color. It creates a cohesive and harmonious look while al owing for subtle variations.

● Analogous: This color scheme involves using colors that are adjacent to each other on the color wheel. It creates a harmonious and visual y appealing palette that's easy on the eyes.

● Complementary: This color scheme pairs colors that are opposite each other on the color wheel. It adds contrast and visual interest to your feed while maintaining balance.

● Triadic: This color scheme consists of three colors that are evenly spaced around the color wheel. It offers a balanced and vibrant palette that adds variety to your feed without being overwhelming.

Considering your content and subject matter Your color palette should not only be visual y appealing but also practical for your content and subject matter. Consider the colors that natural y occur in your images and choose a palette that complements and enhances your content. For example, if you primarily share images of nature and landscapes, a green and earthy color palette may be more appropriate than a bold and vibrant one.