No Filter, No Problem: Mastering Instagram Aesthetics and Authenticity by Famium Co - HTML preview

PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.

Color Correction Techniques

Achieving the perfect color balance in your images may require some experimentation, but with a few essential techniques, you can master the art of color correction:

● Adjusting White Balance: Use your editing app's white balance tools to neutralize any color casts, ensuring that whites appear true to life and other colors are accurately represented.

● Tweaking Contrast: Use your app's contrast tools to create a more dynamic image by increasing the difference between the light and dark areas of your photo. Be careful not to overdo it, as too much contrast can result in a harsh or unnatural appearance.

● Enhancing Saturation: Increase or decrease saturation to make colors more vibrant or muted, depending on your desired aesthetic.

Remember, a little goes a long way – over-saturated images can appear garish and unrealistic.

● Working with Shadows and Highlights: Use your app's shadow and highlight tools to bring out hidden details and create a more balanced exposure.

Using Filters to Achieve Your Desired Aesthetic Filters are pre-set color adjustments that can be applied to your images with just a few taps, making it easy to achieve a consistent aesthetic across your Instagram feed. Many editing apps offer a wide range of filters, each with its unique color and tonal adjustments. Here are some tips for selecting and using filters effectively:

● Choose a filter that complements your aesthetic: Experiment with different filters to find one that aligns with your desired look and feel.

For a cohesive feed, consider using the same filter or a combination of similar filters across al your images.

● Customize filters to suit your needs: Many editing apps al ow you to fine-tune the intensity of a filter or make additional adjustments to achieve the perfect look. Don't be afraid to tweak a filter to make it your own.

● Create your own custom filters: Some apps, like VSCO and Adobe Lightroom Mobile, al ow you to create and save your own custom filters for a truly unique aesthetic. This can be a great way to ensure consistent editing across your entire feed.